Selling to an Industry
Selling to Chicken Restaurants
The trouble with selling to chicken restaurants is that misguided efforts can threaten your entire business model. With a careful strategy, your business can achieve financial success selling to chicken restaurants.
Although there is a strong market for products geared toward chicken restaurants, penetrating the market can be daunting.
With perseverance and strategy in your corner, it's possible to break into the industry and capture your share of the marketplace.
Niche Selling
New businesses that target the entire marketplace face a long, uphill battle. A better approach is to customize your approach to an underserved niche.
In the chicken restaurant industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless you have done your homework and can support your expectations with solid research.
Marketing Mix
Since sales and marketing are connected business activities, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and emphasize techniques to reach key decision makers.
Despite the fact that there are multiple way to market to chicken restaurants, B2B sellers often achieve higher returns by outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of chicken restaurants. For many businesses, these lists establish a framework for the rest of the sales cycle.
Networking Tips
The chicken restaurant industry is relationship-based. Businesses that sell in the industry routinely use networking to advance the sales cycle.
Lead lists are helpful in expanding your network, but only to the extent that your team invests time and effort to develop lead list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.
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