Selling to an Industry

Selling to Clothing and Accessories Consignment and Resale Businesses

In spite of high levels of competition, there is a big growth opportunity for emerging entrepreneurs to sell into the clothing and accessories consignment and resale business market. The challenging part is designing a sales plan that captures the attention of top-tier buyers.

Personal motivation is essential for entrepreneurs who are interested in selling equipment and supplies to clothing and accessories consignment and resale businesses.

Businesses that sell to clothing and accessories consignment and resale businesses have to be prepared to demonstrate their value proposition to customers who are savvy about marketplace realities. Here are some of the other things you'll need to sell products to clothing and accessories consignment and resale businesses.

Market Aggressively

Marketing -- or more specifically aggressive marketing -- directly impacts clothing and accessories consignment and resale business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to be at the top of your game to capture the attention of decision makers.

A large portion of your marketing efforts should focus on maximizing the number of leads that are funneled to your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.

Casting a Broad Net

The first step in selling to clothing and accessories consignment and resale businesses is to cast a broad net. Strategies that are isolated to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.

Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to increase your bandwidth to include prospects outside of your initial range. You can also broaden your prospect base by expanding your product line or by creating strategic partnerships with suppliers of complementary goods.

Networking Tips

The clothing and accessories consignment and resale business industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.

Lead lists are helpful in expanding your network, but only to the extent that your team invests time and effort to develop lead list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.

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