Selling to an Industry
Selling to Covenant Churches
The trouble with selling to Covenant churches is that the wrong sales strategies can threaten your entire plan for success. Here are some of the things that are required to sell to Covenant churches in the current market.
B2B sales can be challenging. To succeed in this environment, you need a strategy that is built on the fundamentals of good business.
Don't be intimidated by the speed of the marketplace. Although speed is important, sales fundamentals and logical strategies will make the biggest difference in the success or failure of your selling efforts.
Role of Owners & Managers
Owners and managers are active players in selling to Covenant churches. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.
By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.
Niche Selling
New businesses that attempt to tackle the entire marketplace face a difficult task. A better approach is to customize your approach to an underserved niche.
In the Covenant church industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
Gaining Traction in the Marketplace
Every B2B business dreams about their products' viral marketing potential. But viral marketing strategies are a far cry from money in the bank.
To succeed with Covenant churches, you'll want to apply a diverse mix of marketing strategies that exploit the benefits of a multichannel approach.
Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of Covenant church contacts.
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