Selling to an Industry
Selling to Crafts Stores
You'll need a unique combination of skills and determination to close sales with crafts stores. Don't forget that crafts stores aren't easy sales marks -- here's what you'll need to close sales in this niche market.
New technologies and innovative sales techniques have value. But in a B2B sales environment, they may be less important than other critical resources.
In any B2B industry, one of the key indicators of long-term success is the ability to expand your customer base. Fortunately crafts stores are plentiful, but the trick is to acquire and retain new accounts.
Why Should a Prospect Buy From You?
The best sales programs place a heavy emphasis on customer ROI. This is especially important when selling to crafts stores because in this industry, budgets are extremely tight, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.
Know Your Products
In the real world, most crafts stores aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor between a close and your prospect going with a competitor's product. It's critical for your sales team to be knowledgeable and informed. If you're selling a service to crafts stores, your sales force should understand granular details of the service contract and be prepared to resolve customer concerns during the sales cycle.
Marketing Tips
In a B2B environment, sales and marketing are connected processes. To succeed in the crafts store industry, you'll need to gain a solid foothold with buyers. Leading sellers are intentional about using their marketing dollars to establish and maintain a strong industry presence. Cost is a factor, but any channel that can raise your market visibility is worth considering.
Make sure you invest in a first-rate website. These days, crafts stores frequently access vendors through online channels. An investment in an attractive and user-friendly website is a must.
Share this article
Additional Resources for Entrepreneurs