Sales Techniques By Market
Selling to Furniture Pads Businesses
There's no question that furniture pads businesses are major players in a growth industry -- and that presents an opportunity to entrepreneurs who want to improve bottomline profits. With these useful selling tips, you can get on the right track and increase your returns when selling to furniture pads businesses.
In today's economy, furniture pads businesses are looking for reliable products and great values.
In any B2B industry, one of the key indicators of long-term success is the ability to expand your customer base. On the upside furniture pads businesses are plentiful, but the trick is to acquire and retain new accounts.
Networking Tips
The furniture pads business industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.
Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.
Hiring Staff
Your sales force is your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team isn't prepared for the job at hand.
Most furniture pads businesses appreciate the value of sales professionals who are conversant in the industry and knowledgeable about their product lines. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in techniques for service after the sale.
Marketing, Promotions & PR
Ambitious B2B entrepreneurs are often tempted to buy their way into the market. Rather than taking the time to develop relationships with furniture pads business owners, these companies blanket the market with high-priced marketing content in hopes of scoring fast conversions from buyers.
Marketing is useful and necessary. But new businesses should focus their marketing budgets on initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.
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