Sales Tips

Selling to Hardwood Wholesaler and Manufacturers Businesses

Leading hardwood wholesale and manufacturers businesses understand the value of every dollar. The hard part is devising a sales approach that captures the attention of high value prospects.

Over the past several years, hardwood wholesale and manufacturers businesses have experienced slow, but steady growth.

If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to keep your earnings statement in the black.

How to Sell to Hardwood Wholesaler & Manufacturers Businesses

Once your foot is in the door, how do you close the sale?

Like many of us, hardwood wholesale and manufacturers business business owners are busy professionals operating on tight schedules. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.

In some instances, your initial contact at hardwood wholesale and manufacturers businesses you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.

Know Your Products

In the real world, most hardwood wholesale and manufacturers businesses aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.

In this industry, differentiation can be the deciding factor in conversions. It's imperative for your sales team to be knowledgeable and informed. If you're selling a service to hardwood wholesale and manufacturers businesses, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.

Message First, Targets Second

Messaging is an important part of a successful sales strategy. Confused messaging dilutes the sales cycle and makes it difficult for prospective customers to discern the value of your products.

Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a comprehensive strategy.

The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although there are multiple ways to generate leads, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian specialize in providing targeted lists of hardwood wholesale and manufacturers businesses that can be tailored to meet geographic and demographic criteria.

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