Sales Tips
Selling to Home Furnishings Businesses
In spite of high levels of competition, there is a big growth opportunity for emerging entrepreneurs to sell into the home furnishings business market. For business sellers prepared to compete, home furnishings businesses offer a reliable source of income .
Initiative and perseverance are admirable characteristics for sales professionals. But selling to home furnishings businesses requires more than a desire to succeed.
Frequently, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the home furnishings business industry where small oversights can translate into losses in market share.
Gaining Traction in the Marketplace
Every B2B business dreams about their products' viral marketing potential. But viral marketing strategies are unreliable, at best.
To succeed with home furnishings businesses, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.
Many sellers purchase lead lists from recognized list providers. If you're in the market for a good lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of home furnishings business contacts.
Be Prepared for Tough Questions
In the real world, most home furnishings businesses aren't interested in undifferentiated, non-specific product and service offerings. Before they make a purchasing decision, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor in a sale. It's crucial for your sales team to be knowledgeable and smart. If you're selling a service to home furnishings businesses, your sales force should understand granular details of the service contract and be prepared to resolve customer concerns during the sales cycle.
Collaborative Strategies
Cooperation is a key feature of companies that succeed in selling to home furnishings businesses. Segmented business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.
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