How to Increase Business Sales

Selling to Marine Fiberglass Service and Repair Businesses

Companies that market to marine fiberglass service and repair businesses face internal and external barriers to success. Don't forget that marine fiberglass service and repair businesses aren't easy sales marks -- here's what you'll need to convert prospects into customers.

Hustle is the name of the game for entrepreneurs who are interested in selling equipment and supplies to marine fiberglass service and repair businesses.

Companies that are trying to break into the market need to develop a comprehensive sales plan that is built on industry fundamentals.

Sales & Marketing Tips

Some B2B marine fiberglass service and repair business suppliers opt for third-party marketing over internal marketing activities. Either way, your marketing strategy should leverage a multichannel approach that addresses the diverse ways marine fiberglass service and repair business owners access information. Traditional channels like direct mail and telemarketing are important, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.

Top B2B sales teams routinely use reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying marine fiberglass service and repair business leads, it will be difficult to capture a meaningful share of the market.

If your sales force is failing to generate enough leads, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable marine fiberglass service and repair business lead lists to B2B sellers.

Aggressive Recruiting

Profitable returns begin with aggressive recruiting tactics. Your company can't afford to field sub-par sales reps.

Companies that sell to marine fiberglass service and repair businesses should be looking for energetic sales professionals with a self-directed work background. At the same time, you need to make sure your sales hires are capable of operating as part of a team. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.

Role of Owners & Managers

Owners and managers should expect to be active participants in selling to marine fiberglass service and repair businesses. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.

By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.

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