Mastering Niche Market Sales
Selling to Newspaper Feature Syndicates Businesses
Leading newspaper feature syndicates businesses are always on the lookout for good companies to do business with. For B2B companies that are up to the challenge, newspaper feature syndicates businesses offer a reliable source of income .
Getting your foot in the door with newspaper feature syndicates businesses can require complex sales and marketing strategies.
Don't be intimidated by the speed of the marketplace. Although speed is important, sales fundamentals and logical strategies will make the biggest difference in the success or failure of your selling efforts.
Niche Selling
New businesses that attempt to tackle the entire marketplace face a long, uphill battle. A better approach is to customize your approach to an underserved niche.
In the newspaper feature syndicates business industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
Strategies for Selling to Newspaper Feature Syndicates Businesses
Although there are exceptions, newspaper feature syndicates businesses are always interested in products that help them better serve their customers.
Cost is a constant concern, but if newspaper feature syndicates businesses believe a new product or line of products will significantly enhance their customers' experience, price takes a backseat to quality.
Businesses that sell to newspaper feature syndicates businesses need to also recognize the fact that newspaper feature syndicates businesses aren't necessarily the end-users, so strategies that focus on enhancing customer experiences are frequently well-received by buyers.
Reaching Prospective Customers
Prospecting transforms contacts into qualified leads.
Networking can fine tunes prospecting performance and closing rates. However, it's important to make sure your sales force isn't so focused on adding names to their contact list that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, quality is just as important as quantity when prospecting for newspaper feature syndicates businesses.
Lead lists are advantageous because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
Share this article
Additional Resources for Entrepreneurs