Penetrating the world of Scientology churches can require complex sales and marketing strategies.
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Companies that market to Scientology churches have to be prepared to prove their primary selling points to customers who are savvy about marketplace realities. Here are some of the other things you'll need to sell products to Scientology churches.
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Successful conversion rates begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.
Companies that sell to Scientology churches should be looking for energetic sales professionals with a self-directed work background. At the same time, you need to make sure your sales hires are capable of operating as part of a team. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.
Marketing to Scientology Churches
There are multiple methods for marketing your products to Scientology churches. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques significantly increase your ability to promote your products to prospects and existing customers.
Many businesses find that direct marketing makes a difference in marketing to Scientology churches because it is a non-threatening resource for introducing their products to new customers.
The first step of a successful direct marketing strategy is to obtain a lead list from a proven third-party provider like Experian Business Services, a company with a reputation for quality and service. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.
Sales Team Considerations
Most of the businesses that sell to Scientology churches take a team sales approach.
Although your team may consist of individual sales reps, each rep has to recognize that they are part of a larger sales unit and selling strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to model team-based behaviors throughout the organization.
Ready to learn more? You may find these additional resources to be of interest.
If you have an existing Scientology church, you are in the wrong spot. These resources will come in handy:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.