September 16, 2019  
 
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Selling to Niche Markets

 

Selling to Street Cleaning Businesses

As the market recovers, street cleaning businesses are slowly emerging from the Great Recession and are once again poised to invest. Product quality, cost and customer service are all important considerations – so businesses that sell to street cleaning businesses need to demand excellence from their team.

Not surprisingly, street cleaning businesses play by the same rules as any other type of business; they respond to businesses that offer solid, affordable products.
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Companies that market to street cleaning businesses have to be prepared to demonstrate their value proposition to customers who are savvy about marketplace realities. Here are some of the other things you'll need to sell products to street cleaning businesses.

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Niche Selling

New businesses that target the entire marketplace face a difficult task. A better approach is to tailor your business model to an underserved niche.

In the street cleaning business industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.

Marketing to Street Cleaning Businesses

There are multiple methods for marketing your products to street cleaning businesses. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can go a long way toward increasing your market share.

Many businesses find that direct marketing is also helpful in marketing to street cleaning businesses because it is a non-threatening resource for introducing their products to new customers.

The first step of a successful direct marketing strategy is to obtain a lead list from a reputable third-party provider like Experian Business Services, a company with a reputation for quality and service. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.

Strategies for Selling to Street Cleaning Businesses

Although there are exceptions, street cleaning businesses are always interested in products that help them better serve their customers.

Cost is a constant concern, but if street cleaning businesses believe a new product or line of products can substantially improve their customers' experience, price takes a backseat to quality.

Businesses that sell to street cleaning businesses need to also recognize the fact that street cleaning businesses aren't necessarily the beneficiaries of their products, so strategies that focus on enhancing customer experiences are often greeted enthusiastically in the marketplace.

More Info on Selling

Ready to learn more? You may find these additional resources to be of interest.

Mailing Lists for Street Cleaning Businesses

Cold Call Selling

Sales Prospecting


Conversation Board

What challenges have you experienced in marketing to street cleaning businesses? How did you overcome those challenges and convert prospects to satisfied customers? If you have practical insights about selling in the street cleaning business industry, we want to hear from you!


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