Small Business Marketing - Entrepreneurial Resources - Gaebler Ventures

Good marketing plans and programs will make for a successful startup. Learn about small business marketing basics.

Marketing Basics - Marketing programs are the key to attracting customers. This article explains some marketing basics that will get you started. More...
Marketing Research - Conducting market research early and often can save you grief further down the road. Here we explain the steps involved in marketing research. More...

Competitive Analysis - Good marketing starts with a thorough competitor analysis. Who are your competitors and how do you differentiate your company from the competition? More...
How to Write a Marketing Plan - Want to know how to write a marketing plan? This article spells out the necessary steps to write a marketing plan that works. More...
Introduction to Advertising - Learn how advertising works. Advertising can be a useful part of any small business marketing plan. More...
Comparing Advertising to Public Relations - Which is more effective — advertising or PR? We compare and contrast advertising with PR. More...
Working with an Advertising Agency - The role of the advertising agency is not nearly as mystifying as it seems. Their job is simply to help you reach your goals by presenting your company in the best possible light. More...
E-Mail Marketing - Learn about e-mail marketing, one of the most effective ways to keep in touch with customers. More...
Exhibiting at Tradeshows - Trade shows are designed to let entrepreneurs meet many potential customers face-to-face in a brief period of time inexpensively. More...
Billboard Advertising Costs - How much does billboard advertising cost? Using billboards to advertise your products and services might be a smart move, and billboard costs might be less than you think. More...
Buying Radio Ads - How much does radio advertising cost? Are the costs of radio ads worth the money? Many companies have used radio ads to transform their businesses. Is buying radio ads right for you and can you afford it? More...
Creating a Web Presence - Interested in building a web site for your company? Marketing via the web is a smart move, and creating a web site isn't as hard as the experts might have you believe. More...
Advertising in Magazines - This article provides a primer on magazine advertising: it's a must-read before you jump into your first magazine ad campaign! More...
Television Advertising Costs - How much does a TV advertising campaign cost? Many entrepreneurs assume television ads are incredibly expensive, but TV ads may be more economical than you might think. More...
Business Cards - Designing business cards should not be done in haste. Take the time to create business cards that will work hard for you and help you to grow your business. More...
Business Logo Design - Need a business logo? A business logo is the first step in branding your company and its products. Here are some considerations for designing your business logo. More...
Responsible Marketing. - Responsible marketing isn't just a good business practice. It's the right thing to do. More...
Pricing - How much should I charge for my goods and services? That's a question that plagues many an entrepreneur. We offer some tips on finding the right price for your wares. More...
Toll Free Numbers - An entrepreneurial primer on toll free numbers. How much do toll free numbers cost? What are the advantages of a 1-800 number? How do I get a toll free number? More...
Effective Direct Mail Campaigns - Designing effective direct mail campaigns is an art form. This article tells you how to get the most out of your direct mail campaigns. More...
Getting Publicity - Learn how to get publicity for your small business. Superior entrepreneurs use public relations to work miracles. Now, you can too. More...
Advertising on Buses - Bus advertising is very effective. Learn whether advertising on buses is a good move for your business. More...
Point-of-Sale Displays - Point of sale displays that grab prospective customer attention as they are contemplating making a purchase might be the key to increasing your sales. You cannot be there to make the sale, but your point of sales display can be! More...
Conducting Sweepstakes Promotions - Sweepstakes promotions are a great way to increase your marketing visibility and obtain sales leads. Before you conduct a sweepstakes, read this article. There's a lot to know and think about. Most importantly, don't conduct an illegal lottery! More...
Creating a Press Kit - Every company needs a press kit. Simply put, a press kit is just a concise set of documents that introduces people to your business. More...
Advertising in the Yellow Pages - Advertising in the Yellow Pages remains a highly effective advertising vehicle for entrepreneurs who want to connect with local buyers. Before you place an ad in the Yellow Pages, read this article on how to advertise effectively. More...
Six Tips for Getting Customer Testimonials - Getting customer testimonials can be the key to unlocking your business potential. Here are a six time-tested moves to add to your marketing repertoire that will help you get the most out of customer testimonials. More...
Advertising on the Web - Ready to get started with advertising on the web? If you own a small business, it's important to have a web presence. In this article, we cover the fundamentals of small business websites and how to promote your website once it's up and running. More...
Seven Low-Cost Small Business Marketing Ideas - Some entrepreneurs get so busy, they forget to market their products and services. Here are seven easy, low-cost marketing ideas that get restart your marketing and grow your customer base. More...
Dealing with Angry Customers - Angry and difficult customers are a challenge that every entrepreneur will face. When your time comes, will you be ready? This article explains how to deal with angry customers. More...
Customer Loyalty Programs - How are your customer loyalty programs doing? Customer loyalty is key to business growth. After all, keeping an existing customer costs far less than acquiring a new one. More...
Advertising on Google - Google offers online promotion programs that can work miracles for small business owners who are chasing after effective small business growth strategies. More...
When to Get a Toll Free Number - Do I need a toll free number? If the answer is yes, then and only then should you ask other toll free number questions: How do I get a toll free number? How much do toll free numbers cost? More...
Writing and Submitting Contributed Articles - Wondering how to write and submit contributed articles? If you're a smart marketer, you should be. Writing a contributed article is a great marketing technique. More...
Pricing and Positioning - How much should I charge for my products and services? Focus on positioning instead of pricing, and you'll find you're in a great position to raise prices and grow your business. More...
PR Versus Advertising - Wondering how to get started with public relations? PR can be very cost-effective but, in comparison to advertising, it's also comes with considerably less control. More...
Newspaper Advertising Costs - How much do newspaper ads cost? Newspaper advertising costs vary considerably. We've isolated a few advertising costs for newspapers to give you a feel for what you'll get for your money. More...
National TV Spot Advertising Costs - Think television commercial prices make it impossible for you to advertise on TV? Think again. It turns out some television advertising costs are quite reasonable. We discuss how much it costs to make TV commercials and how much it costs to run TV ads after you've done the production work. More...
Media Kits - A good small business public relations campaign starts with a good media kit. Learn how to put together a media kit for your business today! More...
Sponsoring Local Events - Looking for small business marketing ideas? Sponsoring community events can be an excellent way to build goodwill in your community. More...
Bus Bench Advertising Costs - How much do bus bench ads cost and is bench advertising a good marketing investment? We cover that and more in this article on bus bench advertisements. More...
Billboard Advertising Best Practices - Driving down the highway, you'll notice that some billboards are more effective in grabbing your attention than others. Here are some best practices for effective billboard advertising. More...
Making the Most of Trade Shows - Even if your firm is not exhibiting, attending trade shows is a great marketing opportunity for your firm. Before you attend your next trade show, read this article for some pointers on how to make the most of your visit. More...
Music on Hold - You've just invested in a nice new phone system for your business, and now comes the key question: what music will they hear when you put them on hold? Surprisingly, many studies suggest that this is an important business decision that can help or hurt your business, depending on what choice you make. More...
Phone Book Advertising Costs - How much does phone book advertising cost? What makes for an effective Yellow Pages ad? We've assembled some excellent tips for those of you who want to advertise in the phone book. More...
How to Get Started with Advertsing - Getting started with advertising is typical of any business decision you make. At first, it seems very complex but if you can isolate a few simple principles of how to approach advertising, advertising is easy and it can be a boon to your business! More...
Advertising Campaigns - The best advertising campaigns start with a keen understanding of the customer, but that's not all it takes to create great advertising campaigns. More...
Pros and Cons of Advertising - What are the pros and cons of advertising? You know that advertising is a paid mass communication via print, TV, radio, websites and other media, but do you truly understand the advantages and disadvantages of using advertising to grow a business. More...
Yellow Pages Advertising Advice - Looking for Yellow Pages advertising advice? You've come to the right place. Our list of Yellow Pages advertising best practices will help you make the most of your investment. More...
How to Be an Effective Networker - Wondering how to be a more effective business networker? It's a skill that can help you grow your business immensely, so why not give it a try? More...
Print Advertising Costs - Print advertising costs are dependent on many factors, such as the circulation of the publication, ad size, ad placement, and whether you go with a color print ad or a black and white print ad. More...
Elevator Advertising - Just a few short years ago, elevator advertising didn't even exist. Today, it's one of the hottest new advertising trends. More...
Local Search - Haven't tapped into the power of local search yet? Big mistake. Local search is the key to growing your customer base in your area. More...
Holiday-Powered Marketing - Holiday-powered marketing involves tying your marketing programs into a specific holiday. It's a tried and tested way to get customers interested in your products and services. More...
Promoting an Online Business - Starting a business on the web is easy, but starting a successful business on the web is hard. We offer three great tips for promoting an online business. More...
How to Market to Accountants and CPAs - If you've got something to sell to accountants or want to get accountants to recommend your products or services to your clients, then it's time to learn more about marketing to accountants. More...
Avoiding Bad Product Launches - Launching a new product? Take the time to get the product launch right. You only get one shot at glory. Don't waste it. More...
Planning an Event to Promote Your Business - Once you've established a solid marketing plan for your business, working an event or two into your promotional schedule is an excellent way to build brand awareness. More...
Customer Loyalty - Boosting customer loyalty just got a little easier. We offer a number of helpful tips on improving customer loyalty and encouraging repeat business. More...
Search Engine Promotion - Search engine marketing is helping many small business to ramp sales to a level that would otherwise never be possible. More...
Internet Advertising - Internet advertising is a great way to advertise your business, even if you don't have a website. More...
Typical Direct Mail Response Rates - If you are about to launch a direct mail campaign, estimating your typical direct mail response rates should be priority one. More...
Viral Marketing - Viral marketing is a highly effective, cost-efficient marketing tactic. We offer some excellent marketing advice on how to market your products and services via viral marketing. More...
Smart Branding - As you contemplate your branding, here's some marketing advice that will come in handy: smart branding involves tailoring the brand to the customer. More...
Examples of Marketing Strategies - Looking for some example marketing strategies? Here are a few marketing strategies that often prove to be very effective. More...
Telemarketing Service Costs - What does it cost to hire a telemarketing firm? Here's what you can expect in terms of some baseline costs. More...
Technology Marketing - Is marketing hi-tech products different from marketing low-tech products. You bet! Here's why. More...
Marketing Versus Sales - In many organization, marketing and sales are fierce adversaries. Here are some tips to get your marketing and sales team working together as a team. More...
Transit Advertising - Transit advertising can be a great way to reach potential customers. Here's a primer on transit advertising for entrepreneurs. More...
Radio Ads - What makes for an effective radio ad? Here are a few things that you should keep in mind when creating a radio ad to promote your wares. More...
Direct Mail Costs - It's official. The boss wants you to put together a direct mail campaign but first he wants you to estimate the costs. Fortunately, we're here to help! More...
Facebook Advertising - Want to advertise to young people? There's no better place to find them than at Facebook. Here's what you need to know about Facebook advertising. More...
Four Easy Ways to Market Your Business Online - How to market my business online? If that's your question, we've got the answers. Successful entrepreneur Simon Slade offers some excellent advice on online marketing. More...
Choosing a Design Scheme - We provide advice on how to choose a design scheme for your business with suggestions on best designs and colors for a small business. More...
How to Save Money When Marketing - Do you want to save money with marketing your business? Here are some tips for how marketing does not need to be expensive. More...
What It Means to Market - If you're an entrepreneur looking to identify the steps to start marketing your business, you've come to the right place. Marketing development is an important tool to help sell your product or service. More...
Running an Effective Focus Group - Having outside information on a new project can be a valuable resource when trying to cater to a certain audience. Learn how focus groups can achieve this, and what to watch out for with focus groups. More...
Using Buzz Marketing to Grow a Business - For small or new businesses, marketing and advertising budgets may be small. Spreading the word via buzz marketing can be a cost-effective way to get your message out to potential customers. More...
Pricing Models - Pricing models are the basis for accepting many sales. Pricing models present us with a picture of total product costs and the margins we can expect from future sales. Due to the importance of these documents, accuracy and detail is of the utmost importance. More...
Push-Pull Marketing - Push-pull marketing strategies are two distinct methods of promoting products and services to a target market. There are specific advantages in using each of these two marketing strategies. Being able to know the difference as well as how to use both in conjunction with another is very valuable information to an entrepreneur. More...
E-mail Blasting - The rise of the Internet has fueled a new generation of innovation. Internet has allowed many businesses to become successful without sometimes having to pay for large overhead costs. This created many opportunities for entrepreneurs to emerge, especially online. Many of the new start-up companies did not have the traditional marketing department to drive revenue, so they needed to find alternative ways to give exposure to their products and/or services they were selling. Enter e-mail blasting. More...
Picking a Target Market - You have a good idea. Now, who's going to benefit from it? Narrowing the market down makes it easier to succeed. Considering a few important factors can make a big difference. More...
How to Market During a College Sporting Event - Having trouble reaching the college-age market? Find out what they do and where they'll be and take advantage of it. College sporting events can be a great place to get started and find a large crowd. More...
Importance of Customer Relationship Management - What is customer relationship management? How can small businesses benefit from it? How should entrepreneurs go about implementing it? More...
Deciding on a Marketing Message - When starting a new marketing and promotions campaign, there are many factors to take into consideration. This is a look at several main things you should research before rolling out a new campaign. More...
Goals of Your Advertising Message - What should a strong advertising campaign include? What do you want your customers to find out through your advertising efforts? More...
Marketing an Image - The image a company establishes is one of the first things a customer will use to create a first impression. Knowing how to create the right image will help a company in attracting the market they want. More...
Expanding your Business to a New Market - Now that you've become established, who else will benefit from your product? What factors does your business need to consider during expansion? More...
Starting a Blog for Your Company - Is your business blogging yet? If not, it may be time to take a serious look at blogging and what it can do for small business growth? More...
Lead Generation - We offer a few simple tips on lead generation. If your sales team is hungry for leads, this is worth reading. More...
Pricing Your Product - When introducing a new product to market, one of the toughest decisions is how much to charge for the product. We look at some commonly used approaches to pricing a product. More...
Public Relations for Entrepreneurs - Public relations serve as the voice and public image of your company to the marketplace, media, and most of all, to potential consumers. This is especially important for small businesses and entrepreneurs because it gives them exposure to tell the company's story and what they are trying to market. More...
How to Market a Small Business - It takes time and planning to market your business. These small business marketing tips will help you market in an effective way, and ensure that consumers will remember your brand. More...
Building Credibility Through Online Conferences - An entrepreneur or small business owner is usually on the phone, especially during the early days of the company, in an effort to either gain some exposure, capital, or business deals. They will be constantly talking to potential investors, high-volume clients, or business partners. One method of communication that entrepreneurs have to master is online conferencing. More...
Fusion Marketing - Sometimes marketing does not always have to be competition-based. It can sometimes also emphasize cooperation between two businesses. This is called fusion marketing and it is a type of marketing that is popular for start-ups or small businesses. More...
Guerilla Marketing - Guerilla Marketing is a type of marketing that was described by Jay Levinson. It is a marketing discipline that is mostly geared towards small business and entrepreneurs, because they only utilize a low budget. Guerilla marketing is known to be aggressive and sometimes unconventional in its practices. More...
Evaluating the Success of a Marketing Plan - Measuring the success of a marketing plan is a task that many business owners overlook, dooming their organization to repeat previous marketing mistakes. Here's how to evaluate whether your marketing plan got the job done. More...
Marketing to Children - Marketing to children has become a hot topic. Not that long ago, children were generally not thought of as a demographic to advertise to. But, marketers now recognize that kids have buying influence that needs to be courted. More...
Marketing to Niche Markets - If you have a large target market, it might be beneficial to narrow down your market even more. Knowing more about niche markets in your industry can be beneficial and cost-effective if you know how to properly market to them. More...
Test Marketing - Put yourself in an entrepreneur's shoes. You have a wonderful business idea that you think can be extremely profitable and you have already crafted a solid business plan. Before launching your company full-throttle with many investors pouring in money to your company, conducting a test market would be wise to get a preliminary estimation of demand for your product or service. More...
Getting a Sponsor - While initial funding for startups and small businesses are financed by loans and investment by venture capitalist firms, getting a sponsor is also important for help paying for attendance at trade shows, corporate events, and conferences. This is important, because it adds to the visibility of the product or service that the entrepreneur is trying to sell. More...
Marketing to Teenagers Effectively - Are teenagers a viable sector to market to? How do you grab their attention? Here are some things to include and be cautious of when marketing to this segment. More...
Selecting the Right Traditional Media - Has the internet completely overshadowed other types of traditional advertising? Is it still worth investing money into? Here is a quick guide to why certain types of traditional media are still effective, along with their disadvantages. More...
Using Sex Appeal in Advertising - Is it really effective? How should a company use it? What are things to be aware of? This is a short guide in use of sex appeal in advertising and marketing campaigns. More...
Optimize Trade Show Impact - Trade shows are a necessary part of business. They require major capital expenditure and should be managed properly. Below are some tips for getting the most out of trade shows. More...
Referral Marketing - Advertising is one of the most expensive marketing functions for a business. No matter how good a product or service is, without advertising it is not as effective as a lesser quality product that has a strong advertising campaign. More businesses today however are starting to leverage consumer referral as a means of expanding their market coverage. This article will explain this new phenomenon and give some points on why this is working. More...
Magazine Advertising Rates - Advertising in magazines? If so, this list of publications and our estimates on magazine advertising rates should come in very handy! More...
More Trade Show Advice - Do you attend a lot of trade shows? Here's some great information from a Sales Manager who has attended countless trade shows. More...
Importance of Market Research - For startups and small businesses, conducting a market research should be a priority prior to launching a new product or service. Market research gives an individual the capability to analyze the consumer market as well as potential competitors to determine what strategies to employ in marketing the product. More...
Database and Database Marketing - Entrepreneurs and other individuals looking to make the most money at the least amount of time try to employ complex business strategies to sell their product or service. Oftentimes, however, they often overlook a simple strategy that helps them target the largest number of potential customers, especially if the use the Internet as a tool of marketing. Maintaining a solid database can increase your revenues and decrease marketing costs. More...
Local Marketing - Depending on where you want to start your own business, sometimes it is more helpful to market locally first before pursuing broad market strategies. This is especially true in towns that maybe represent more of Main Street than Wall Street and where people tend to know each other more. More...
Podcasting in Marketing - Podcasting is a relatively new term being used on the Internet. To put it in simple terms, a podcast is basically a blog in audio format instead of web text format. More...
Marketing Intelligence For Financial Services - We examine how small enterprises that are marketing financial services can effectively use proximity marketing and database marketing and ensure a good financial fit. More...
Implementing a New Product - Launching a new product? This article discusses some of the difficulties of implementing a new product, as well as how to make it a more successful process. More...
The Soft Opening - Before you start planning a grand opening, read this article. We discuss the benefits of setting up a soft opening as part of your efforts towards planning for a grand opening. More...
Loyalty Program Advice - Looking for loyalty program advice? Several things about a loyalty program can make it better than others. This article goes over some of the common facets of successful loyalty programs. More...
Customer Loyalty Myths - Loyalty has always been assumed to be analogous with profit. This is not always the case. The link between loyalty and profits has been shown to be weaker than first thought. We discuss some other myths about loyalty that have recently been revealed. More...
Mistakes to Avoid When Building Customer Loyalty Programs - When implementing loyalty programs, avoid these common mistakes. Otherwise, your customer loyalty program will not achieve your business objectives. More...
Business-to-Business Marketing - Business to business marketing differs from consumer marketing in many ways. As a small business owner, it is important to make that distinction and understand how b-to-b marketing differs from b-to-c marketing. More...
Marketing Mix - The seven Ps of marketing can help your business build a simple marketing plan and take advantage of your place in the market. More...
Personal Selling - Personal selling sometimes has a negative connotation. However, in business to business marketing there are several forms of personal selling that are generally accepted and appreciated. Improving personal selling skills can turn a good sales force into a great sales force. More...
Marketing Mix and the Five Ms of Marketing - When you produce a marketing strategy, there is a mix that must be created. This involves the five Ms of marketing and how they convince buyers to purchase your items. More...
SWOT Analysis - SWOT is a simple tool, but for small businesses it can help focus efforts in a way that increases productivity and growth. A company without direction is headed nowhere, so even simple tools such as SWOT can help your company grow. More...
TOWS Analysis - TOWS is the way in which a company can employ their internal and external analysis and match these up to one another. Without a specific implementation program, the analysis from SWOT analysis is generally regarded as pointless. TOWS can help create a plan of action. More...
Why Have a Loyalty Program - There are several things that a loyalty program can do for your firm. Knowing these things when you initiate a loyalty program is imperative to the success of any customer loyalty program. More...
Writing Good Ad Headlines - Writing good ad copy is important, but it's the headline that makes or breaks an ad. We explain how to write a good headline for an ad. More...
Showcasing Your Business - Professional networking and marketing is the often times forgotten aspect of launching a new business. Presenting your business at industry events is an invaluable way to show industry peers that you mean business. More...
Criteria For Choosing a Creative Agency - Selecting a creative agency is not a task to be taken lightly. In this article, we offer some useful criteria for choosing a creative agency. More...
Product Catalog Design - We need ways to improve our sales! If that's what's on your mind, here's some good advice from Jennifer Yaborough of VistaPrint. She discusses using a printed product catalog as a great way to complement your online product catalog. Among other things, she offers some great tips on product catalog design. More...
Business Card Designs - Designing a business card might seem like a routine task, but research suggests business card designs can impact whether a business does well or flounders. We offer some ten excellent business card tips on how to design effective business cards More...
Companies That Market to Small Businesses - Looking for companies that market to small business? This is an evolving list of firms that sell to small businesses. It's a great resource for anybody looking for ways to reach small business owners. More...
Customer Acquisition and Retention - Customer acquisition is the most important yet often the most difficult phase for a company. At this phase you have your product developed and ready to sell, but how do you get customers to notice your product? The acronym E-I-E-I-O will help you remember the 5 keys to acquiring and retaining your customers.More...
Branded Promotional Items - Branded promotional items are a great business marketing tool. Give your prospects and customers branded promotional items and you'll be pleasantly surprised by the results. More...
Buying Branded Promotional Items - Knowing how to buy branded promotional items effectively will give you a leg up on the competition. We discuss some cost-effective ways to buy branded promotional items to maximize your small business marketing results. More...
Mobile Advertising for Small Businesses - As you drive down the road, you often see businesses advertising their products or services on cars and trucks. If you haven't tapped into the power of mobile advertising for your business, you may be missing out on a great way to get new customers and build a strong brand. More...
Direct Marketing Lists - Wondering how to do a direct marketing campaign? The steps for a direct marketing campaign are outlined in this helpful small business marketing article. More...
Direct Marketing Creative Advice - Struggling with creative concepts for a direct marketing campaign? This direct marketing creative advice from a top marketing expert will get you back on track. More...
Advice on Direct Marketing Tactics - The key to good direct marketing is good testing. We offer a short overview on some effective direct marketing tactics. More...
Small Business Signage Advice - Buying business signs may not sound strategic, but an effective small business sign is in fact a great marketing tool. Check out our small business signage advice to make sure you are making the most of your signage investment. More...
Promotional Printing - We discuss how to choose a promotional printer. We also offer a few recommendations on good printers for promotional items. If you're in charge of promotions for your organization, this is a great read. More...
Advertise with YouTube - Since the launch of YouTube in 2005, millions have grown accustomed to watching certain channels on a daily basis. YouTube is an effective way for an entrepreneur to send a personal message out to promote a business.More...
The Art of Internet Branding - Internet Branding follows different rules than traditional branding and positioning in the offline world. Following the proper branding techniques can mean the difference between failure and success. More...
How to Market Products on Twitter - Twitter is a fast and effective way to market your products because it gives you the ability to reach your entire audience with ease. These ideas will help you reach out to your consumers and increase interactivity. More...
Starting a Wedding Favor Businesss - Want to start a wedding favors business but have trouble finding ideas? These tips will help you find the most practical items to market to your consumers. More...
Flea Market Ideas - Flea Markets are great places to introduce your items to a variety of audiences. Here are some ideas to help you find the right good to market. More...
How Teens Can Make Money - Too old for lemonade stands but too young for office work? Here are some ideas of how teens can make money in a fun, efficient way. More...
Hold YouTube Contests for Products - Giving away your products in a contest is a fun, creative way for consumers to get to know your company. These tips will help you make a contest on YouTube that will help both your business and YouTube channel grow. More...
Video Editing Programs - When making videos for your company, it is important to keep them professional looking. These programs will easily edit your videos and completely change the look of your work. More...
Video Cameras For Your YouTube Channel - Marketing products with a good video camera will make your YouTube channel look more professional. Here are some different models that will capture high-quality images with the latest features. More...
Creating a Loyal Brand - How do companies, both new and old create products with such loyal customers? Nike, Apple, the North Face and more have created some of the most loyal brands with very loyal customers and you can too. More...
Do You Really Need Venture Capital - More and more companies are emerging as profitable sustainable businesses with out ever having raised a dollar from outside investors. Sure Venture Capital has its welcome benefits, but it does not guarantee your success. If so many firms are creating sustainable profitable businesses with outside capital, why are you so adamant about trying to raise funding? More...
Your Target Market Segment May Define Your Success or Failure - Should I go after a small piece of a larger market or go after a large portion a smaller market? This question is something many entrepreneurs come across in deciding what markets to go after and which to avoid, but the answer to this age old question is rather simple.More...
The New Marketing - Marketing principles have long been based on the 4P’s (Product, Place, Promotion, and Product), but the 4P’s fail to fulfill the individual needs and wants customers have come to demand. More...
Competing Against Market Leaders - While you should never directly challenge a market leader, you should not be afraid to enter a market where a strong leader is present. The key is in learning how to compete effectively. More...
Building an Emotional Connection with Your Customers - Marketing allows companies to get consumers to pay premium prices for brands because of the emotional connection that they instill in their products. When you are able to market your product in such a way that consumers are willing to pay more for it than the competitors, you have a strong competitive advantage over your rivals that can last a life time. More...