These women are known as beauty gurus. These gurus have made their own channels to specifically give makeup tutorials and reviews to female viewers. Many of them aspire to become makeup artists, and this is a clever way for one to get her foot in the door.

Why It’s Big

Watching a professional makeup artist, or someone with a lot of experience, is an effective way for females to learn tips and tricks to applying makeup. The magic of video allows pros to show their viewers step-by-step instructions to replicate certain looks that one could never figure out by reading in text. Creating a beauty channel is a great platform for aspiring makeup artists because they have an interactive portfolio to show employers while applying for jobs. These videos can also help gain publicity for freelancing.

Do’s

Be as informative as possible – Talk to your viewers as if they have never opened a tube of mascara before, because believe it or not, many of them haven’t. Don’t just apply the makeup for them to see, but explain what you are doing so they can recreate the look themselves.

Use a variety of cosmetic brands – Everyone’s makeup collection varies, and some of those who may want to recreate your looks do not own the products you are using. If you are using high end products for a certain look, give a list of alternatives that are more affordable. It is important to target each group in your audience as possible, and not limit to a specific one.

Communicate with subscribers – Let your viewers know that you are available to give beauty advice and answer any questions that they have. If they leave comments on your videos, try to reply to as many as possible to establish a friendly relationship. Create a separate email address for your YouTube users if you do not wish to give out your personal one.

Don’ts

Forget about your channel – If you stop updating for as long as a month without giving your viewers any notice, they may believe that you are no longer interested in making videos. This can cause them to either not visit your channel or unsubscribe. Try to update at least once a week, and if you are going on vacation on hiatus, be sure to inform them.

Sugarcoat – If you have used a product that does not work well, do not tell your viewers to buy it. You do not have to say anything negative about it, but if you absolutely do not like the product, it is best to not mention it at all. Your viewers will establish a trust in you when they watch your videos, and if they find that you are trying to advertise products that do not work, they may lose that trust.

Use beauty channel for personal use – If you plan on showing your beauty channel to employers, be sure that there are no personal videos mixed in. If an employer sees you drinking at a party, they will see the unprofessional side of you, which can drastically affect their decision. Avoid using foul language on your channel as well.