 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
|
|
||
| Resources for Entrepreneurs | Entrepreneur's Glossary | ||||
 |
||||
Trademark
|
||||
 |
Definition of TrademarkA trademark grants the creator of a name or symbol the exclusive right to use the name or symbol that they created. A trademark is a legal right granted by the U.S. Patent and Trademark Office (USPTO).
Companies develop trademarks to identify the goods of their business and to distinguish these goods from the goods of others. Without trademarks, one company might create a clever logo or product name, invest in the asset, and then find that a competitor is using the same logo or name. Unlike patents, trademarks are renewed forever as long as they are being used in business. If you don't actively use a trademark, you can lose the protection. To learn more, and as a cure for your insomnia, read the United States Trademark Act 15 U.S.C. Section 1127 (1988). If you are an ambitious entrepreneur or an aspiring executive looking to get involved with a startup, please take the time to learn more about Gaebler Ventures.
|
|
||
|
||||
|
|
||||
