Despite the rise of online media, the monthly cost for Yellow Pages print advertising is still considered to be a good investment by many small business owners.
(article continues below)
After all, there are still a ton of people out there who use their printed, local Yellow Pages directory to find local vendors when they need something.
So what are the monthly advertising costs for Yellow Pages ads?
A business card size ad in the Yellow pages might run about $250 to $400 per month.
The monthly costs for a Yellow Pages ad that takes up a quarter of the page might run you about $1,250 per month. Depending on where your business is located a full page Yellow Pages ad might run between $2,500 to $5,000 per month.
You can get a standard listing, just your business name and number without a Yellow Pages display ad, for much less.
Many Yellow Page publishers will offer a Yellow Pages Listing Highlighting ad that costs much less than a display ad. This form of Yellow Pages advertising makes a standard listing stand out on the page a bit.
We talked to one small business owner who paid $30 per month to have his Yellow Pages listing highlighted in yellow within his local Yellow Pages directory. He said that he thought this was good advertising value for money and helped to bring in business.
If you run a local business and can't simply rely on walk-in traffic, it's worth experimenting with buying Yellow Pages display ads. Keep track of how customers find you and keep a running ledger of which customers you gained from your Yellow Pages display advertising investment. In this way, you could decide if your monthly Yellow Pages advertising costs are at least paying for themselves.
If a big Yellow Page ad is not breakeven, don't give up. You might try a smaller Yellow Pages ad and see how it performs.