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Articles for Entrepreneurs

 

Online Marketing

 

YouTube Adsense

YouTube, Adsense? They've combined together to create an incredibly powerful new marketing medium that may solve all the world's problems. OK, that's a bit much, but YouTube Adsense is pretty darn cool.

YouTube, Adsense? We've been wondering for a while how Google would marry up these two behemoths.
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No need to wonder any more.

Adsense publishers can now syndicate Google YouTube video content on their site.

Here's an example of what it looks like:

 

Basically, any Adsense Publisher can now monetize the videos on YouTube. To show the video above, we just told Google that we want videos from their Education category.

Unfortunately, they don't have a YouTube Entrepreneurs category or even a YouTube Business category, so Education was the closest content match for our site.

You can also select individual publishers as well.

But not every publisher is in the list…I looked for real estate expert Ilyce Glink's videos and didn't find them. Ilyce runs a great real estate website and now has launched an excellent real estate video website.

Plus, from an Adsense publisher's perspective, I can tell you it's tough to figure out what the video content is and how good it is just from the channel name and/or video publisher's name in the Adsense pull-down list. The only one I recognized was AskTheBuilder, only because Tim Carter's been a poster child for Google Adsense and I've heard about him before.

I'm sure there's a ton of development work going on right now to make it all work and be a little more robust and intuitive, both on the Adsense website publisher side and on the YouTube video publisher side. Rome wasn't built in a day, after all.

If you are a video publisher and you want in on the action, apply at http://www.youtube.com/partners.

Once you are in, assuming they accept your application, your YouTube videos will start showing up all over the world…possibly even on this page in the YouTube Adsense unit above.

This could be the end of the starving artist…all those video producers who used to work for peanuts will now start creating a ton of great content and they will monetize it with YouTube Adsense, and all the web designers who publish sites will show the YouTube Adsense video content and they'll make money too.

At the end of the day, the starving artists will be eating, advertisers will get some great new exposure, and the advertisers' prospective customers will have a great new way to be exposed to advertising messages.

Pretty cool, Google!


Comment Board

Do you think YouTube and Adsense are going to make a dent in the advertising world or is this a geeky flash in the pan? Leave a comment below and let the world know what you think…and that you think!

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