Article about whether it's best to use hype or not... need to write this one up.

You are six months away from completing your product. Is it time to do a press release announcing the new product or should you wait until launch time?

This article was written by Ken Gaebler. If you like this article, you can find others like it in the Private Thoughts section of this website. If you have comments or questions concerning this article, feel free to email Ken.