Thinking about opening a beer garden? We tell you what you need to know to get started.
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Characteristics of a Good Beer Garden Business Plan
Your beer garden's business plan should be tailored to your business's unique traits and goals. However, the most effective business plans do address specific sound business plan elements:
- Mission Statement – Your description of your beer garden's reason for existing.
- Goals & Objectives – A list of mile markers on your beer garden's road to success.
- Financial, Marketing & Action Plans – Specific plans that describe your business environment, demographic targets and quantitative estimates.
Take a Look at the Competition
Well in advance of opening a beer garden in your area, it's a smart move to determine how strong the competition is. Use the link below to generate a list of competitors in your area. After clicking on the link, type in your city, state and zip code to get a list of beer gardens near you.
Is the local market large enough to support another beer garden? If not, you had better be sure that you are doing things much better than the competition.
Talk to People Who Are Already in the Business
If you want to open a beer garden be sure to have a conversation with someone who is in the business. If you think your local competitors will give you advice, you're being overoptimistic. What's in it for them?
However, a fellow entrepreneur who has started a beer garden in another town will be much more likely to talk with you, as long as they don't view you as a competitive threat. In that case, the business owner may be more than happy to discuss the industry with you. It can take a while to find an entrepreneur who is willing to talk, but it's well worth the effort.
What's the best way to find a beer garden manager in another community?
Easy. Find them using our link below and start calling until you are successful.
Three Arguments for Buying a Beer Garden
It's almost always preferable to buy a beer garden than to pursue a beer garden startup.
You'll want to conduct a comprehensive due diligence process, but here are three arguments why you should think about buying instead of a startup.
- Initial Revenue. With a business purchase, you'll have the ability to buy a company that is already operating in the black.
- Operational Efficiency. When you're shopping for a beer garden, be sure to look for ones that have all of the necessary processes and systems to ensure seamless operations from your first day of ownership.
- Capital Acquisition. In general, it's easier to finance an existing business than it is to fund a startup. While a startup only exists on paper (initially), established businesses have the benefit of historical earnings statements and tangible assets.
Explore Franchising Options
Starting a business via franchising doesn't mean you still can't fail but failure is certainly less likely when you franchise.
Prior to starting a beer garden, you may want to determine whether franchising might make sense for you.
The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.
These additional resources regarding starting a business may be of interest to you.
If you already are in business and came here to learn about growing an existing beer garden, these resources will come in handy:
If you sell to beer gardens, you're in the wrong place. These resources are more appropriate for you:
If you are interested in starting a different kind of business, please browse our directory of guides below.