What could be more rewarding than helping people to save lives? Here's some advice on how to start a CPR instruction business.
CPR Instruction School Startup Tips
Workplace safety is a major concern for many U.S. employers. CPR instruction schools provide a valuable service by training workers in a range of CPR and first aid techniques, which are sometimes mandated training requirements.
As a CPR training provider, your program will need to be OSHA-compliant and approved by multiple state and federal agencies. The best CPR training feature fully certified trainers and approvals from agencies like the U.S. Department of Labor, state emergency medical services departments and educational boards.
Market Research for CPR Training Startups
Before you invest in the launch of a CPR instruction business, it's important to perform market research to determine whether there is adequate demand for your services in your geographic territory. If it's done properly, market research will reveal customer profiles, competitive pressures and unmet needs your startup can exploit
If you've never done market research for a startup before, consider hiring a professional marketing firm to walk you through the process.
CPR Instruction Service Offerings
Most CPR training operations offer much more than basic CPR training. In order to maximize revenues and provide a full-service experience for your clients, you may want to consider expanding and diversifying your startup from day one.
The good news is that you'll have a lot of service options to choose from. In addition to CPR training, today's workplace safety businesses provide training in AED (Automated External Defibrillator), first aid, bloodborne pathogens, pediatric & childcare CPR and even instructor training.
Creating a Business Plan for a CPR Instruction School
A common mistake for a small business owner is to not create a business plan.
The key benefit of writing a business plan is that it defines the game plan. The absence of an effective business plan inevitably results in impulsive leadership, making decisions that could be detrimental to your CPR instruction business's values and long-term goals.
Before you make another business decision and before you start writing a business plan, you need to create a mission statement. From there, it's time to initiate the hard work involved with writing the rest of your CPR instruction company's business plan.
Look Over the Competition
Prior to launching a CPR instruction business in your town, it's a good idea to find out what the competition looks like. Use the link below to generate a list of competitors in your area. Just enter your city, state and zip code to get a list of CPR instruction businesses in your community.
Is the local market large enough to support another CPR instruction business? If not, you had better be sure that you are doing things much better than the competition.
Talk to People Who Are Already in the Business
If you are seriously contemplating launching a CPR instruction business, the next step is to learn from folks who are already in business. If you think owners of nearby CPR instruction businesses will give you advice, think again. The last thing they want to do is help you to be a better competitor.
Thankfully, an owner of a a CPR instruction business in another town may be willing to share their entrepreneurial wisdom with you, given that you don't compete with them in their area. In fact, they are often very willing to share startup advice with you. If you are persistent, you can find a business mentor who is willing to help you out.
Where can an aspiring entrepreneur like you find an owner of a CPR instruction business in a different locale who can assist you?
We can help. Follow the link below, try a few city/state combos or zipcodes, and then start calling!
Advantages of a CPR Instruction School Purchase
On a percentage basis, more entrepreneurs intend to enter CPR instruction business ownership through a startup than through a business purchase. However, many new entrepreneurs aren't experienced for the rigors of a startup operation.
The decision of buying vs. starting a business shouldn't be taken lightly. By buying a profitable CPR instruction business, you'll shorten the amount of time it takes to achieve a return on your investment because you'll have the advantage of a proven operation and an existing customer base.
Consider Buying a Franchise
As an entrepreneur, your chances thriving in your new business are much better if you go the franchising route and benefit from the prior work of others and their lessons learned.
Prior to making the decision to open a CPR instruction business, you ought to check out whether there are good franchise opportunities available that might make it easy to get started.
The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.
These additional resources regarding starting a business may be of interest to you.
If you currently own a CPR instruction business, these resources will come in handy:
If you came here to learn about selling to CPR instruction businesses, you're in the wrong place. These resources are more appropriate for you:
If you are interested in starting a different kind of business, please browse our directory of guides below.