Social Media To Be A Significant Player In Small Business Promotional Campaigns
Written by Ken Gaebler
Facebook is being used more often by small business owners for promotion in 2011 than it was in 2010.
The 2010-2011 U.S. Small Business Marketing Activity and Spending Study conducted by Access Markets International revealed positive marketing trends in small business news.
The study found an increased number of smaller firms are investing in advertising and promotional activities, and overall spending is expected to grow by 4 percent in 2011 - an improvement over the stagnant, hesitant nature of small businesses during 2010.
Social media marketing is predicted to be the most prominent method of advertising in 2011, with an estimated growth rate of 35 percent.
"In 2010, we saw a significant drop in the number of small businesses actively investing in any marketing activities," says Jacqueline Atkinson, research manager at AMI New York. "Boosted confidence in the economy is leading many firms to return to advertising and promotional tactics and experiment with new channels, such as online digital media."
Supporting these findings is another recent study conducted by Webs, called the Small Business Social Media Survey. A reported 1,132 small businesses owners were quieried, and more than 77 percent said they plan to increase the portion of their marketing budget they spend on social media in 2011.
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