The good news for small business owners is that promotional tweets can be tied into trending topics or breaking news in ways that will reach huge numbers of potential customers through the search engines.

Small business owners and entrepreneurs who market their products and services on Twitter can now have their tweets pop up in Google and Bing searches almost instantaneously. This way, crafty entrepreneurs who know what people are searching for at the moment can get a near instant jump in traffic to their websites.

Real-time search can keep marketers clued in to the conversation at the given moment and allows them to chime in on the areas of their expertise as events happen. Even for businesses with a small marketing budget, Twitter provides a huge audience.

And because Twitter is like a digital representation of word-of-mouth marketing, your business could be the next viral success story everyone will be tweeting about.