Small Business Startup News
Small Business Owners Maintain A Positive Outlook, Study Says
Written by Jenna Weiner
Published: 4/27/2010
A new study reveals that small businesses owners are remaining optimistic despite tough times.
Though they continue to face financial challenges, a new survey reveals that small business owners are resilient and optimistic about the future.
According to the study, which was commissioned by Pitney Bowes and conducted by International Communications Research, about half (52 percent) of small business owners would describe the economic status of their business as worse than it was one year ago. Despite this, 73 percent said they had a positive outlook on the future of their business.
The good news for entrepreneurs has been their resiliency. The survey revealed that if small business owners were ultimately forced to shut down, more than one-quarter (28 percent) would start a new business and about one-third (34 percent) would start a new career.
Christine Martin, senior director of customer marketing and strategy for Pitney Bowes, said the survey "revealed the agility of small businesses to adapt in today's economy to stay in business for the long haul."
Studies on the attitudes of small business owners released this month have seen varied results. A survey from the National Federation of Independent Businesses found that small business owners were pessimistic during March, while another study from Constant Contact showed that nearly 80 percent of small businesses had a confident to neutral outlook.
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