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Accounting Software, Social Media Modernize Small Businesses

Written by Ken Gaebler
Published: 6/3/2011

Small businesses owners should acquaint themselves with modern technology to stay competitive.

Handling accounting and bookkeeping can be a burden for small businesses. Some lack the funds or resources available to properly manage payroll, and many of the accounting programs on the market cater toward larger companies.

Accounting Software Social Media

The Financial Post points out that a more basic accounting program can be a lifeline for small businesses. For example, software such as ezPaycheck is geared more toward smaller companies because the program isn't too big or complex. It includes features such as tax tables and calculations for all 50 states, the ability to add local tax rates and the capacity for unlimited deductions.

Apart from basic accounting programs, marketing opportunities such as social media websites can display a company's products or services in front of millions of potential customers. There is risk involved, however, since damaging statements sent through the internet sometimes can't be erased. Owners should be cognizant to never post or send anything on the web that they wouldn't want printed on a billboard or small business news feeds.

Staying current is a great way to stay ahead of the competition. Managers should monitor and update blogs, broadcasts, websites and any other communications, to keep followers abreast on the latest industry developments. 

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