In a column for USA Today, small business author Rhonda Abrams says there are a number of options out there for small business owners to get on board the social networking bandwagon, but they can also have a disadvantage.

"These sites give entrepreneurs more opportunities to get the word out about their companies, but they've also made many of us feel overwhelmed, trying to keep up," she writes.

While Abrams notes that social media techniques can help entrepreneurs connect with consumers more easily and get news out without having to go through a reporter or PR firm, it can take up a lot of time for a small business owner.

"Managing your social networking visibility can be a full-time job - in fact, many companies employ people just to be doing that," she notes.

But the news for small business owners is more are turning to social networking. A recent report from Discover found that 38 percent of SMBs use a social networking tool - up from 22 percent two years ago.