Waiting for better economic times to sell your company? That's a common anthem in the small business community.
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The economy hasn't squashed the market for logos businesses. Like always, unprofitable and poorly positioned businesses struggle to find buyers while sellers who have invested time and effort to prepare their sale are being rewarded in the marketplace.
Understanding Market Timing
Worried about timing? Believe it or not, this could be an advantageous time to put a logos business up for sale. A depressed economy means lower interest rates; lower interest rates increase the number of investors willing to take a chance on logos businesses. As the interest rates rise, it will be more difficult for buyers to make the numbers work in their favor. At Gaebler, we recognize the value of timing the sale of your logos business. But we think it's more important to properly position your business for current market conditions -- whatever they may be.
Selecting a Broker
A good business broker is your best bet for a fast and profitable business sale. No two logos business sales are alike. That means you'll want to look for a broker who has been around the block and possesses substantial experience selling businesses in the industry. The best brokers should also come with a list of references, a demonstrable track record and a proven plan for selling logos businesses.
Today's logos business buyers expect sellers to offer concessions to persuade them to close the deal. Although a lower asking price is the ultimate seller concession, a price reduction isn't the only way to attract serious buyers. When you've reached your limit on price, consider offering non-cash concessions to encourage a commitment from the buyer. A limited amount of training and mentoring may seem inconsequential to you, but to a young logos business owner, they can be critical launching points for their ownership journey.
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