Advice on Niche Market Exit Planning

Selling a Telemarketing Training Business

Economic uncertainty influences the timing of many telemarketing training business sales. But based on what we're seeing in the business-for-sale marketplace, we don't think economic conditions should deter you from putting your telemarketing training business on the market.

The buzz in the marketplace is that now isn't the right time to sell a telemarketing training business. Consequently, sellers are holding their businesses off the market until they are sure the market will sustain their asking prices.

Success is a factor of preparation, execution and a keen eye for the market. But for business sellers, the process begins with having the right mental attitude.

Closing Strategies

Today's telemarketing training business buyers expect sellers to offer concessions to persuade them to close the deal. Concessions can consist of non-cash as well as cash incentives. When you've reached your limit on price, consider offering non-cash concessions to encourage a commitment from the buyer. In the current economy, seller financing is becoming common in telemarketing training business sales. If the prospect is inexperienced or lacks credentials in the industry, you can also offer to stay with the business for a specified period of time to help the new owner get on his feet and introduce him to your network of industry contacts.

Benefits of Third-Party Assistance

There are a range of professionals available to guide you through the sale of a telemarketing training business. Brokers can be an important resource for your sale, especially if you are unfamiliar with the business-for-sale marketplace. Additionally, you may want to hire professionals for legal, valuation and other functions before you put your business on the market. In most cases, your sale strategy will call for the assistance of outside professionals at various stages throughout the process. Early recruitment makes it easier to execute your strategy without unnecessary interruptions.

Preparing Your Telemarketing Training Business for Sale

The outcome of a business sale is largely determined prior to a market listing. Profitable telemarketing training business sales begin with a comprehensive strategy that incorporates planning, preparation and market positioning. Even though it may take years to adequately position your telemarketing training business, the amount of preparation you perform will have direct correlation on asking and sale prices. Additionally, you'll need time to compile financials and other information that buyers will expect to receive.

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