Exit Planning Advice By Market

Selling an Aerial Advertising Business

Most businesses are susceptible to economic conditions and aerial advertising businesses are no exception. But in some cases, a down economy can actually improve saleability. All it takes is a strategy to identify solid prospects and convert them to buyers.

The economy isn't the only thing that is uncertain these days. So are aerial advertising business buyers, many of whom are waiting to pull the trigger on their next acquisition.

Undaunted by economic conditions, many aerial advertising business sellers are achieving their sale goals through deliberate sale strategies.

Sale Costs

The calculation of your asking price should include a buffer to cover the expense of the sale process. Good brokerage takes a 10% success fee off the top of the final sale price. Professional consultations can also represent a significant expense during the course of an aerial advertising business sale. Furthermore, your time has value, so you may need to include a personal compensation consideration in your expense estimates.

Leveraging Seller Concessions

Seller concessions are becoming more commonplace in business-for-sale transactions. By far, seller financing is the most sought-after concession, especially in the current economic environment. With entrepreneurs struggling to secure capital, you may be the buyer's only source of financing. If you are unwilling or unable to offer financing, be prepared to offer other types of concessions to close the deal.

Dealing with Your Emotions

There is no easy way to say goodbye to your business. You probably have good reasons for selling your aerial advertising business now, but that doesn't make the emotions you will experience any easier. It's important to allow yourself time to process your emotions during your exit. However, when it comes to negotiating a successful deal, there is no room for your personal emotions. To keep the sale on track, you'll need to seek the advice of a broker or another objective third-party counselor.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary