September 15, 2019  
 
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Selling a Company

 

Selling an African Book Business

Business-for-sale markets are susceptible to a variety of influences. As you know, the African book business industry has seen more than its share of fluctuations in business values. Many sellers have exited their companies under less-than-ideal circumstances. Yet it's still possible to achieve personal and professional goals when selling an African book business in the current economic environment.

Personal and professional concerns surround the sale of an African book business. In our experience, a common owner concern is how the sale will affect customers and employees.
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More than a few African book business owners fail to receive fair market value for their businesses. With the right strategy, your sale doesn't have to end that way.

Negotiation 101

There's no room for error when you negotiate the sale ofan African book business. More often than not, the person with the most knowledge will come out on top in an African book business negotiation. But great negotiation begins with knowing yourself. What is the realistic price range for your African book business? What is the minimum amount you're willing to settle on? Are you willing to offer seller financing or other concessions to close the deal? If you can't answer these questions, you're simply not ready to sit down at the negotiation table yet. If you aren't sure what you need, put negotiations on hold until you gain a clearer understanding of your own deal parameters.

Laying the Groundwork

In addition to improving profitability and market share, planning the sale of your business will require you to think about how you will present your company to buyers. Professional business brokers understand buyers and know how to properly communicate an African book business to the marketplace. Financial statements, appraisals, operations manuals and other documents lay the foundation for your African book business sale, creating incentives for prospects to agree to a higher asking price.

Working with Appraisers

An experienced appraiser is part and parcel of a successful African book business sale. Armed with a professional appraisal, both you and your broker can enter the negotiation stage with confidence. If you're disappointed with the appraiser's estimate of your company's worth, you have the option of seeking a second opinion. However, it's more often the case that you will need to adjust your expectations of your business's value to buyers.

More Exit Planning Articles

We think you may find these additional resources to be of interest.

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How To Choose An Investment Banker

Why Hire an Exit Planning Consultant


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The learning process for selling an African book business is an ongoing journey. Send us your comments and questions, and let's continue the conversation!


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