Personal and professional concerns surround the sale of an airport advertising business. But have you considered how your customers, vendors and employees will handle the sale?
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Most airport advertising businesses are good business opportunities, a fact that is not going unnoticed by today's discerning buyers.
Tips for Seller Financing
The shortage in today's marketplace isn't interested buyers -- it's capital. Financial institutions have tightened up their lending policies, making it difficult for inexperienced and undercapitalized entrepreneurs to buy airport advertising businesses. As a result, buyers expect sellers to finance a significant portion of the sale. Although 100% seller financing isn't recommended, sellers are financing up to 70% of the sale price to close deals.
Advertising Your Sale
Successful airport advertising business sales incorporate comprehensive advertising plans. But if you think advertising your airport advertising business will be the same as running a product promotion, think again. Multiple factors complicate business-for-sale advertising, not the least of which is the fact that you don't want your competition to know that your company is on the market. A highly publicized sale creates vulnerabilities that can be exploited by your competitors. The best way to advertise an airport advertising business is to enlist the assistance of a business broker who is skilled in locating and contacting prospective buyers.
After the Sale
The way you exit your airport advertising business is just as important as the way you sell it. The transition to the new owner, the distribution of sale proceeds and other issues can weigh heavily on sellers. If there are pending details that still need to ironed out, address them ASAP to ensure a smooth closing and transition.
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