November 19, 2019 is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

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How to Sell to a Business


Selling an Annuities Business

In any market, there are sellers and then there are serious sellers. We'll give you the tools you need to be taken seriously when you decide to sell your annuities business.

In a down economy, many annuities business sellers wait to list their businesses until they see signs that the economy has rebounded, making it difficult to accurately evaluate the number of annuities businesses that are actually for sale.
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However, serious buyers also understand the value of a good annuities business. So for annuities business sellers, today's market is all about convincing buyers that the numbers make their companies worth the asking price.

When Is the Right Time to Sell?

When is it the right time to sell your annuities business? If you're asking the question, now may be the time to put your business on the market. Some experts are telling annuities business sellers to put their plans on hold until the economy fully rebounds. We aren't nearly as pessimistic about the annuities business marketplace. With fewer annuities businesses on the market, there are ample opportunities for sellers to capture the attention of qualified buyers.

Buyer Concessions

Sellers aren't the only ones who can make concessions in a business sale. In many instances, sellers can request buyer concessions. Although this scenario frequently plays out around seller financed deals, it's possible to push for a higher sales price or other form of compensation if you agree to mentor the buyer for a specified period of time. Asset exclusions, retained ownership shares and long-term contracts with another of the seller's companies can also be leveraged to extract concessions from buyers.

Sale Costs

In an annuities business sale, pricing is based on a number of factors, including the costs incurred during the sale. Good brokerage takes a 10% success fee off the top of the final sale price. Professional consultations can also represent a significant expense during the course of an annuities business sale. Likewise, you'll need to consider how much it will cost to promote the sale as well as the lost time it will take for you and your team to navigate the sale process.

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