November 14, 2019  
 
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Selling an Automated Fuel Services Business

You've heard the naysayers - now isn't the time to sell a automated fuel services business. But what they don't know is that many entrepreneurs see automated fuel services businesses as a smart business investment.

The economy isn't the only thing that is uncertain these days. So are automated fuel services business buyers, many of whom are waiting to pull the trigger on their next acquisition.
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Many business owners don't know that automated fuel services businesses are still a hot commodity, to the extent that sellers have properly prepared them for the marketplace.

Maintaining Objectivity

Emotions run high during the sale of an automated fuel services business. You have invested yourself in making your automated fuel services business the success it is today, but in the eyes of prospective buyers, your operation is only worth fair market value. Although it may be a hard pill to swallow, you need to find a way to introduce objectivity into your sale. Consider recruiting a team of objective professionals to help manage your expectations as you prepare and negotiate the sale of your business.

Buyer Identification

Qualified automated fuel services business buyers come from a range of sources and backgrounds. Avoid pigeon-holing your search to a single buyer category. Although it's helpful to target promotional tactics to likely buyers, allow for some exposure to the broader market. Sellers should also recognize the value of promoting their sale in trusted business networks, carefully balancing the need for confidentiality with the promotional potential of their contact base.

Leveraging Industry Connections

Today's automated fuel services business buyers can be found in a variety of locations. Online business-for-sale databases have value, although they appeal to an exceptionally wide base of prospects. But industry connections can also be a valuable source of leads. The downside of industry networks is that it leaves your company vulnerable to exploitation by competitors. Even though you can expand your prospect base by shouting it from the rooftops, it's probably wise to limit the release of information to the people you trust in the industry.

More Exit Planning Articles

Ready to learn more? You may find these additional resources to be of interest.

Marketing an Automated Fuel Services Business

Selling to Competitors

How to Sell a Business

Pros and Cons of Using Business Brokers


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