December 7, 2019  
 
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Selling a Company

 

Selling an Energy Marketing Business

Don't believe anyone who tells you it's easy to sell an energy marketing business. A lot of things need to happen before you can successfully exit your business. Good advice can be hard to come by, so we've put together a few proven suggestions to help you see your sale through to a profitable conclusion.

In any economy, there is a right way and a wrong way to sell a business.
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If you're looking for a reason to wait to put your business on the market, you'll find it. Any energy marketing business can be sold at any time -- you just need to know how to influence the right buyers.

Preparing Family Members

Many sellers embarked on their energy marketing business sale without adequately considering the impact it will have on their families. Unfortunately, families often experience turmoil during a sale even when the primary owner is convinced it's the right decision. The sale of the business will likely result in new family dynamics. Subsequently, selling an energy marketing business has to include ample communication and shared decision-making.

Sweetening the Deal

Today's energy marketing business buyers expect sellers to offer concessions to persuade them to close the deal. Although a lower asking price is the ultimate seller concession, a price reduction isn't the only way to attract serious buyers. When you've reached your limit on price, consider offering non-cash concessions to encourage a commitment from the buyer. If you aren't familiar with typical energy marketing business concessions, consult with a professional to learn how you can build incentives into your deal.

After the Sale

As your energy marketing businesssale nears completion, there is a lot of work remaining to be done. The transition to the new owner, the distribution of sale proceeds and other issues can weigh heavily on sellers. If there are pending details that still need to ironed out, address them ASAP to ensure a smooth closing and transition.

More Exit Planning Articles

Given your interest in exit planning and in energy marketing businesses, you might find these additional resources to be of interest.

Marketing an Energy Marketing Business

How Much Is My Business Worth?

Entrepreneurial Exit Strategies

Why Hire an Exit Planning Consultant


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