Selling a Business Advice

Selling an Ice Cream Freezers Sales, Service, and Parts Business

Your ice cream freezers sales, service, and parts business is a tangible reminder of the passion and dedication you've invested in your entrepreneurial career. To see your ownership role through to completion, you will need to exhibit similar diligence in selling your company.

Dire economic forecasts have forced many ice cream freezers sales, service, and parts business sellers into hibernation. Instead of listing their companies now, they're hanging back until they see signs of an economic recovery.

Too often ice cream freezers sales, service, and parts business owners cave under the pressure and settle for a lower sales price than they should. With the right strategy, your sale doesn't have to end that way.

How to Identify Prospective Buyers

Many sellers don't realize how many prospective buyers there are for their businesses. We frequently see qualified buyers emerge from the seller's network of business and personal acquaintances. In other cases, sellers take a proactive approach to finding likely buyers and contacting them directly. Competitors may seem like natural prospects and they are. The downside is that they won't pay top dollar and will probably absorb your company into their own.

How to Choose a Business Broker

Good business brokers inevitably produce better business sales. In the ice cream freezers sales, service, and parts business industry, experience is a must-have characteristic for qualified brokerage. The best brokers should also come with a list of references, a demonstrable track record and a proven plan for selling ice cream freezers sales, service, and parts businesses.

Turning the Tables: Buyer Concessions

Sellers aren't the only ones who can make concessions in a business sale. In many instances, sellers can request buyer concessions. Although this scenario frequently plays out around seller financed deals, it's possible to push for a higher sales price or other form of compensation if you agree to mentor the buyer for a specified period of time. Like seller concessions, buyer concessions should be addressed during negotiations, before the preparation of a Letter of Intent.

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