But custom printing isn’t the same business it used to be. Today’s sign-making and custom-printing companies have leveraged technology to take the industry to new levels.

These days, the biggest trend in the industry is the use of large-format digital printing, i.e. inkjet printing. Inkjet printing is used to create banners, vehicle graphics, trade show displays, window lettering and more. In addition to being an important component in full-service sign-making, inkjet printing has also become the most common form of digital imaging.

Another industry trend is the use of e-commerce initiatives to meet customer needs. Through the use of technology, customers are able to quickly transfer graphics files, view proofs, and ordering products. This speeds up turn-around time – a benefit for business owners and customers alike.

FASTSIGNS has made a name for itself by specializing in quick turn-around signs and graphics. Launched in 1985, FASTSIGNS was one of the first companies to recognize the potential of technological applications that are now widespread throughout the industry. Over the years, the company has grown in both size and scope. They are now an industry-leader, offering franchise opportunities in six countries.

Points to Consider

• Today’s sign and custom-print franchise industry is not for the technologically-impaired. If you decide to purchase a franchise in this industry, be prepared to deal with technology on a daily basis. Most franchisors can give you the training you need to get started, but the day to day technological demands will fall on you and your employees.
• Up-to-date equipment is a must in this industry. Although costs vary by franchise, equipment will be an important expense to factor into your business plan. Also, be aware that technological advances may require more frequent equipment updates than other kinds of businesses require.

Franchise Opportunities

• FASTSIGNS. FASTSIGNS offers a wide range of signs and printed products. They are a leader in the industry with nearly 480 domestic and international franchise locations.
• Sign-A-Rama. Sign-A-Rama was founded by the father and son team of Roy and Ray Titus. The Titus’ entered the sign business in 1974 based on their idea of automated graphic design. The company currently has over 600 franchises in the U.S. and foreign countries.
• Signs Now. Started in 1983, Signs Now specializes in custom vinyl signage. The company has stores across North America and in South America, Europe and Asia providing customers with quick turnaround on signs and their other graphics needs. At the present time, they report 235+ franchise locations.
• Allegra Network. Allegra provides full-color printing, graphic design services, electronic publishing, digital color copying and online file transfer. In 2005, they reported more than 400 locations, primarily in North America.

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