Advertising can be a very effective marketing technique for small and mid-sized businesses. We offer advertising advice and tips in these articles.
- Working with an Advertising
Agency - The role of the advertising agency is not nearly
as mystifying as it seems. Their job is simply to help you reach
your goals by presenting your company in the best possible light.
More...
- Billboard Advertising
Costs - How much does billboard advertising cost? Using billboards
to advertise your products and services might be a smart move,
and billboard costs might be less than you think. More...
- Buying Radio Ads -
How much does radio advertising cost? Are the costs of radio ads
worth the money? Many companies have used radio ads to transform
their businesses. Is buying radio ads right for you and can you
afford it? More...
- Advertising in Magazines
- This article provides a primer on magazine advertising: it's
a must-read before you jump into your first magazine ad campaign!
More...
- Television Advertising
Costs - How much does a TV advertising campaign cost? Many
entrepreneurs assume television ads are incredibly expensive,
but TV ads may be more economical than you might think. More...
- Advertising on Buses
- Bus advertising is very effective. Learn whether advertising
on buses is a good move for your business. More...
- Advertising in the Yellow
Pages - Advertising in the Yellow Pages remains a highly effective
advertising vehicle for entrepreneurs who want to connect with
local buyers. Before you place an ad in the Yellow Pages, read
this article on how to advertise effectively. More...
- Advertising on the Web
- Ready to get started with advertising on the web? If you own
a small business, it's important to have a web presence. In this
article, we cover the fundamentals of small business websites
and how to promote your website once it's up and running. More...
- Advertising on Google - Google
offers online promotion programs that can work miracles for small
business owners who are chasing after effective small business
growth strategies. More...
- PR Versus Advertising
- Wondering how to get started with public relations? PR can be
very cost-effective but, in comparison to advertising, it's also
comes with considerably less control. More...
- Newspaper Advertising Costs - How much do newspaper ads cost? Newspaper advertising costs vary considerably. We've isolated a few advertising costs for newspapers to give you a feel for what you'll get for your money. More...
- National TV Spot Advertising
Costs - Think television commercial prices make it impossible
for you to advertise on TV? Think again. It turns out some television
advertising costs are quite reasonable. We discuss how much it
costs to make TV commercials and how much it costs to run TV ads
after you've done the production work. More...
- Bus Bench Advertising Costs - How much do bus bench ads cost and is bench advertising a good marketing investment? We cover that and more in this article on
bus bench advertisements. More...
- Billboard Advertising Best Practices - Driving down the highway, you'll notice that some billboards are more effective in grabbing your attention than others. Here are some best practices for effective billboard advertising. More...
- Phone Book Advertising Costs - How much does phone book advertising cost? What makes for an effective Yellow Pages ad? We've assembled some excellent tips for those of you who want to advertise in the phone book. More...
- How to Get Started with Advertsing - Getting started with advertising is typical of any business decision you make. At first, it seems very complex but if you can isolate a few simple principles of how to approach advertising, advertising is easy and it can be a boon to your business! More...
- Advertising Campaigns - The best advertising campaigns start with a keen understanding of the customer, but that's not all it takes to create great advertising campaigns. More...
- Pros and Cons of Advertising - What are the pros and cons of advertising? You know that advertising is a paid mass communication via print, TV, radio, websites and other media, but do you truly understand the advantages and disadvantages of using advertising to grow a business. More...
- Yellow Pages Advertising Advice - Looking for Yellow Pages advertising advice? You've come to the right place. Our list of Yellow Pages advertising best practices will help you make the most of your investment. More...
- How to Be an Effective Networker - Wondering how to be a more effective business networker? It's a skill that can help you grow your business immensely, so why not give it a try? More...
- Print Advertising Costs
- Print advertising costs are dependent on many factors, such
as the circulation of the publication, ad size, ad placement,
and whether you go with a color print ad or a black and white
print ad. More...
- Elevator Advertising
- Just a few short years ago, elevator advertising didn't even
exist. Today, it's one of the hottest new advertising trends.
More...
- Transit Advertising - Transit advertising can be a great way to reach potential customers. Here's a primer on transit advertising for entrepreneurs. More...
- Radio Ads - What makes for an effective radio ad? Here are a few things that you should keep in mind when creating a radio ad to promote your wares. More...
- Facebook Advertising - Want to advertise to young people? There's no better place to find them than at Facebook. Here's what you need to know about Facebook advertising. More...
- Goals of Your Advertising Message - What should a strong advertising campaign include? What do you want your customers to find out through your advertising efforts? More...
- Using Sex Appeal in Advertising - Is it really effective? How should a company use it? What are things to be aware of? This is a short guide in use of sex appeal in advertising and marketing campaigns. More...
- Magazine Advertising Rates - Advertising in magazines? If so, this list of publications and our estimates on magazine advertising rates should come in very handy! More...
- Writing Good Ad Headlines - Writing good ad copy is important, but it's the headline that makes or breaks an ad. We explain how to write a good headline for an ad. More...
