Opening a ballet school? Read this article to help you develop your concept and get some good advice during the start-up phase.
Stage 1: Getting Started
For the right entrepreneurs, ballet schools are low-capital startups. Apart from risking your reputation in the dance community, the risks associated with failure are minimal as long as you build your ballet school incrementally rather than launching a full-scale enterprise.
The vast majority of ballet school entrepreneurs begin by offer classes at a community center, a dance studio or even their homes. A class of ten students can easily generate revenue of $1,000 or more per month, allowing you to accumulate capital and attract a following before you take your school to the next level.
Stage 2: Expansion
Now that you have several successful classes under your belt, it's time to think about how you can transition from a ballet instructor to the owner of a recognized ballet school.
As an instructor, you could easily move from location to location, based on availability. As a ballet school, you'll need to choose a single location in an area with a high volume of prospective ballet students. Leasing is probably your best bet, but it's going to take time to find the right space for the right price.
Staffing is another major concern. To be profitable, your school will need to offer a slate of classes taught by qualified instructors. Additionally, you're going to need staff to handle registrations and other backend functions. You can handle some of these tasks yourself in the short-term, but it's important to think about the timing of staff acquisitions.
Stage 3: Multi-Site
Congratulations! Your ballet school is a success and you're getting ready to celebrate your one-year anniversary. This is the time to start thinking about how you can expand your school even further by adding additional campuses.
The motivation for expanding to additional sites is to access untapped markets of prospective ballet students. If your next site is located too close to your current site, it will defeat the purpose and could jeopardize the profitability of both locations.
If resources are tight, consider adding a second location the same way you started your school -- incrementally. Begin with classes in community centers and gradually build a customer base that can sustain a standalone ballet school in the new territory.
Tips for Generating a Top Quality Ballet School Business Plan
A good business plan is the foundation of your entrepreneurial journey. Despite the diversity that exists in business plan writing, there are several essential elements that good business plans simply must include.
Business plan software eliminates the guesswork, insulating your ballet school from the possibility of critical omissions. The best business plan solutions can be tailored by industry, incorporating highly relevant metrics into your ballet school's business plan.
To guide your search, we've compiled a list of business plan software packages, all of which have proven value for ballet school entrepreneurs.
Consider the Competition
Before you open a ballet school in your area, it's a good idea to find out how you will fit in the competitive landscape. We've provided the link below to help you get a list of local competitors in your city. After following the link, enter your city, state and zip code to get a list of ballet schools in your area.
How tough is the competition in the market you are considering? If the competition is too tough, you may need to think about starting the business in a different area or even start a completely different business instead.
Studying the Market
As part of your due diligence on opening a ballet school, it's a wise move to learn from folks who are already in business. Local competitors are not going to give you the time of day, mind you. Why would they want to educate a future competitor?
Fortunately, somebody who runs a ballet school in a different city can be a great learning resource for you, provided that you won't be directly competing with them. Many business owners are happy to give advice to new entrepreneurs It can take a while to find an entrepreneur who is willing to talk, but it's well worth the effort.
The key question new becomes: how to find an entrepreneur who is running a ballet school who is willing to advise you because you live in different cities?
Easy. Find them using our link below and start calling until you are successful.
Reasons to Pursue a Ballet School Acquisition
As a rule, would-be startup owners are better off buying an existing ballet school. But what's so great about a ballet school acquisition?
The availability of acquisition capital should be a major factor in your decision. Although there are exceptions, lenders take a much more favorable view of a business acquisition than they do an unproven, ballet school startup.
Although there are a lot of factors to consider, the decision to buy a business to get acquisition capital almost always pays off.
Don't Rule Out Franchising
You should know that your odds of making a success of your new business increase if you become a franchisee in lieu of doing everything yourself.
If you are thinking about opening a ballet school, you would be wise to assess whether purchasing a franchise might help you on your entrepreneurial journey.
The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.
These additional resources regarding starting a business may be of interest to you.
If you came here to learn about selling to ballet schools, this isn't the right place for you. These resources are more appropriate for you:
If you are interested in starting a different kind of business, please browse our directory of guides below.