Wondering how to start a jet skis service and repair business? We take you step-by-step from start to success.
Opportunities in Jet Ski Service and Repair
The populalarity of jet skis and personal watercraft has created demand for many different kinds of small businesses, including jet ski service and repair providers. With the right business model, it's possible to eventually grow a jet ski service start-up into a larger operation that encompasses jet ski sales or even multiple business sites.
But launching a successful jet ski repair business won't be easy. Many jet ski dealership already offer jet ski repair and maintenance, so to compete effectively you will need to differentiate your startup from the rest of the field.
One of the ways to differentiate a jet ski repair business is to focus on delivering a high level of service, with capabilities on a broad variety of craft. In addition to offering parts and kits for engine, intake, exhaust and electrical systems, your business competencies should offer customers a range of repair and service options, (e.g. engine replacements using either new or remanufactured short blocks).
Requirements for Jet Ski Service & Repair Startups
Jet ski service and repair operations come in all shapes and sizes. While some fit the traditional mold of a garage-based repair business located on or near the water, others are operated out of the owner's home, offering customers mobile, on-site repair and service options.
However, there are several characteristics that all successful jet ski repair and service companies have in common, regardless of their basic business structure:
- Qualified Technicians. It's important that all of your startup's technicians are trained and qualified to work on jet skis and watercraft. Certification from the Marine Mechanics Institute and other organizations provides customers assurances about your company's professionalism and expertise.
- Manufacturer Authorization. Most manufacturers offer authorization programs that will enable your business to perform warranty service on their products. These authorizations can be revenue generators because they are often a source of jet ski repair referrals.
- Multiple Brands of PWC. To capture adequate market share, your jet ski service company will need to be capable of working on multiple makes and models of personal watercraft (e.g. Yamaha, Sea-Doo, Kawasaki, etc.). Specialization in the most popular models is fine -- as long as you also have the ability to work on nearly any jet ski that comes across your path.
- End-to-End Service. Jet ski owners are impatient customers who won't tolerate going to multiple providers for the jet ski repair and service needs. You can substantially improve customer loyalty by heavily promoting your ability to provide end-to-end service and repair functions, giving your customers a one-stop service experience.
How to Write a Top Quality Jet Skis Service & Repair Company Business Plan
A business plan is the skeletal framework for your jet skis service and repair business's mission, goals and strategic vision.
But from an outsider's perspective, your business plan is also a reality check. Third-party stakeholders want to make sure that the most important parts of your plan are based on real world information, including your business plan's market analysis section.
Early in the process, it's worth your time to learn how to write the market analysis section of a business plan. While a robust market analysis can be a selling point for a jet skis service and repair business startup, weak market research is a sure giveaway for a business that hasn't invested adequate effort in planning.
Well in advance of opening a jet skis service and repair business in your area, it's essential to see how you will fit in the competitive landscape. Use the link below to find competitors in your city. Complete the form by entering your city, state and zip code to get a list of jet skis service and repair businesses that are close by.
Is the local market large enough to support another jet skis service and repair business? If not, you had better be sure that you are doing things much better than the competition.
Talk to People Who Are Already in the Business
After you've evaluated your local competitors, it's a smart move to have a conversation with someone who is in the business. It's very unlikely that the local competition will talk to you. It'd be crazy for them to teach you the business.
Fortunately, somebody who runs a jet skis service and repair business outside of your community can be a great learning resource for you, given that you don't compete with them in their area. In fact, they are often very willing to share startup advice with you. Our estimate is that you may have to contact many business owners to find one who is willing to share his wisdom with you.
Where can an aspiring entrepreneur like you find a jet skis service and repair business founder outside of your area who is willing to talk?
Easy. Find them using our link below and start calling until you are successful.
Getting Started in Jet Skis Service & Repair Business Ownership
As a prospective jet skis service and repair business owner, your entry options are limited to buying a viable business or building one from scratch.
Startup jet skis service and repair businesses can be attractive because they allow the entrepreneur to have more control and greater influence. Yet startups are also more difficult to finance because their nature is inherently risky.
Acquired jet skis service and repair businesses are known quantities - and are less risky for lenders. Buying a business means that you'll have access to a documented financial history, an established business model and other factors that are unknowns in a startup – and that makes the ownership opportunity less of a risk to both you and your jet skis service and repair business's key stakeholders.
Explore Franchising Options
The odds of avoiding failure in business zoom upwards if you go the franchising route and leverage their successful brand and track record.
Prior to starting a jet skis service and repair business, it's worthwhile to determine whether purchasing a franchise might be worth investigating.
The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.
These additional resources regarding starting a business may be of interest to you.
If you currently own a jet skis service and repair business, try these useful resources:
If you sell to jet skis service and repair businesses, this isn't the right place for you. Try these resources instead:
If you are interested in starting a different kind of business, please browse our directory of guides below.