Thinking about opening a permanent make up business? We tell you what you need to know to get started.
Permanent Cosmetics Startup Essentials
The U.S. is the largest consumer of cosmetics in the world. In an effort to capture market share and provide cosmetics consumers with a more lasting solution, entrepreneurial service providers have begun offering permanent make-up, a process that uses tattoo technology to perform permanent color enhancements to the face, lips, eyelids and eyebrows.
For startup entrepreneurs, permanent make-up has both pros and cons. On the upside, many women are willing to spend hundreds of dollars for the convenience of semi-permanent (even permanent make-up fades over time) beauty modifications. The downside is that permanent make-up is a one-shot process in which even a small mistake can lead to extremely irritated customers or even litigation.
Startup Requirements for a Permanent Make-Up Business
By far, adequate training is the most important startup requirement for permanent make-up entrepreneurs. Since permanent make-up applications are essentially tattoos, you may need to meet state licensing requirements. Additionally, organizations like the Society of Permanent Cosmetic Professionals (SPCP) offer certification programs to ensure that both you and your employees meet minimum standards.
However, competency isn't the only startup challenge you'll need to overcome. You will also need to find a good location for your business. Most permanent make-up salons feature semi-clinical work environments that place a high priority on safety and sanitation. If you can't find an available space that meets these requirements, you'll need to perform a buildout of an existing salon or retail space to meet your needs.
How to Receive Credit Card Payments In Your Permanent Make-Up Startup
Permanent make-up is an inherently costly cosmetics procedure. A clients undergoing multiple permanent cosmetics enhancements can easily rack up a multi-thousand dollar bill.
It's not realistic to operate a permanent make-up business on a cash or check only basis. So one of the first things you'll need to do is to apply for merchant status with major credit card companies.
Although the process of becoming an approved credit card merchant isn't difficult, a failure to devote adequate attention the details can delay approval and create an uncomfortable situation during your permanent make-up startups opening days.
Business Plan Mechanics for Permanent Make Up Businesses
Haven't created a business plan for your permanent make up business yet? You could be in big trouble.
At Gaebler, we advise new business owners to keep your business plan simple. Ultimately, your business plan is intended to be a resource for you, the business owner.
If your time is limiting, outline the essentials of your permanent make up company's business plan now and make a commitment to come back to it later.
Before you open a permanent make up business within your community, it's a good idea to determine what the competition looks like. Try our link below to generate a list of competitors nearby. Complete the form by entering your city, state and zip code to get a list of permanent make up businesses that are close by.
Prior to opening your doors for business, be sure you fully understand the competitive landscape and where your new business will fit in.
Turning Competitors Into Collaborators
As part of your due diligence on opening a permanent make up business, the next step is to learn from folks who are already in business. Local competitors are not going to give you the time of day, mind you. It'd be crazy for them to teach you the business.
Thankfully, an owner of a a permanent make up business in another town may be willing to share their entrepreneurial wisdom with you, as long as they don't view you as a competitive threat. In that case, the business owner may be more than happy to discuss the industry with you. In my experience, you may have to call ten business owners in order to find one who is willing to share his wisdom with you.
How would you find an entrepreneur who is running a permanent make up business in a different locale who can assist you?
It's not that hard. Just use the handy link below and enter in a random city/state or zipcode.
Why You Should Buy (Instead of Start) a Permanent Make Up Business
It's no secret that entrepreneurs have a strong impulse to build companies from the ground up.
However, a business purchase is nearly always the smarter ownership option.
Existing permanent make up businesses are proven operations with dependable revenue streams. And that's not to mention the fact that a purchase let's you avoid the trial-and-error mistakes that are common in startups.
Franchising May Be a Better Way to Go
As an entrepreneur, your chances doing well with your venture go up significantly if you purchase a franchise in lieu of doing everything yourself.
As part of your process in starting a permanent make up business, you ought to investigate whether purchasing a franchise might help you avoid common entrepreneurial mistakes.
The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.
These additional resources regarding starting a business may be of interest to you.
If you currently own a permanent make up business, these resources will come in handy:
If you sell to permanent make up businesses, you're in the wrong place. Try these resources instead:
If you are still exploring all of your options, please browse our directory of guides below.