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SMBs Need To Reach Consumers Via Social Media

Written by Ken Gaebler
Published: 9/14/2011

Facebook and other social media have a powerful customer service aspect that SMBs should take advantage of.

The current economic climate has forced many small businesses to tighten their marketing budgets and find innovative, cost-effective ways to interact with consumers. One affordable alternative to expensive advertising and marketing campaigns can be found in social media.

Social Media Outreach

Zoomerang recently took a survey of small and medium-sized businesses to see how they are using social media tools to their full potential while engaging customers and increasing sales. The survey found nearly half of the SMBs use social media channels to market to customers, and of those, 86 percent have Facebook accounts. Similarly, 93 percent of consumers use Facebook.

"Social media has become a way of life for consumers and it's essential that SMBs use these tools to their maximum potential to connect with customers," said Alex Terry, general manager of Zoomerang.

Using Facebook for engaging customers can also have a customer service benefit as well. While SMBs can collect feedback and valuable consumer data off Facebook, it can also enable customers to share their concerns and questions with a representative from the company, have their voices heard and eventually get their problem resolved. 

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