Thinking about starting a business in Freehold, New Jersey? This step-by-step guide walks you through the major decisions you should consider before opening a new business in Freehold.
Is Becoming an Entrepreneur Right for You?
Most startup companies do not succeed, in part because the business owner did not have the perseverance and abilities that are necessary to succeed. So, before jumping into the world of entrepreneurship, consider all of the implications of being an entrepreneur.
Before you move forward with starting a business, be sure to do these three things:
- Talk to other entrepreneurs in Freehold. Get their take on what it's really like to be an entrepreneur.
- We recommend reading Should You Become an Entrepreneur?. For aspiring new entrepreneurs, it's a must read article.
- Have a candid conversation with friends and family. That's the best way to get a truly objective assessment as to whether others think you have what it takes.
Freehold, New Jersey Demographic Information
Freehold has an active business community that includes small businesses,
mid-sized businesses and large businesses.
To give you a better feel for Freehold demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Freehold.
| Business Size | # of
Businesses |
| 1-4 Employees |
3121 |
| 5-9 Employees |
1080 |
| 10-19 Employees |
750 |
| 20-49 Employees |
459 |
| 50-99 Employees |
150 |
| 100-249 Employees |
105 |
| 250-499 Employees |
18 |
| 500-999 Employees |
3 |
| 1000+ Employees |
3 |
| All Freehold Businesses |
5689 |
As a new Freehold entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Freehold for each business category. By looking at this chart, you can get
a general sense for how much competition there is in the business niche that
you are pursuing.
| Business Type |
# of
Businesses |
| Advertising Agencies |
2 |
| Appliance Repair and Maintenance |
4 |
| Architectural Services |
6 |
| Automobile Driving Schools |
1 |
| Automotive Exhaust System Repair |
1 |
| Automotive Parts and Accessories Stores |
7 |
| Automotive Transmission Repair |
2 |
| Baked Goods Stores |
3 |
| Barber Shops |
5 |
| Beauty Salons |
27 |
| Beer and Ale Merchant Wholesalers |
1 |
| Beer, Wine, and Liquor Stores |
8 |
| Boat Dealers |
1 |
| Book Stores |
3 |
| Broadwoven Fabric Mills |
1 |
| Building Inspection Services |
1 |
| Business and Secretarial Schools |
1 |
| Business Associations |
2 |
| Cable and Other Program Distribution |
1 |
| Cafeterias |
2 |
| Camera and Photographic Supplies Stores |
2 |
| Canvas and Related Product Mills |
1 |
| Car Washes |
5 |
| Carpet and Upholstery Cleaning Services |
2 |
| Caterers |
2 |
| Child and Youth Services |
3 |
| Child Day Care Services |
19 |
| Children's and Infants' Clothing Stores |
4 |
| Civic and Social Organizations |
5 |
| Claims Adjusting |
1 |
| Clothing Accessories Stores |
5 |
| Coffee and Tea Manufacturing |
1 |
| Coin-Operated Laundries and Drycleaners |
1 |
| Commercial Lithographic Printing |
3 |
| Commodity Contracts Brokerage |
1 |
| Computer and Software Stores |
6 |
| Computer Facilities Management Services |
1 |
| Computer Systems Design Services |
26 |
| Confectionery and Nut Stores |
3 |
| Consumer Lending |
1 |
| Continuing Care Retirement Communities |
4 |
| Convenience Stores |
13 |
| Couriers |
1 |
| Credit Card Issuing |
2 |
| Credit Unions |
3 |
| Custom Computer Programming Services |
17 |
| Diagnostic Imaging Centers |
6 |
| Diet and Weight Reducing Centers |
1 |
| Direct Life Insurance Carriers |
1 |
| Direct Mail Advertising |
2 |
| Direct Title Insurance Carriers |
4 |
| Display Advertising |
1 |
| Drafting Services |
1 |
| Drinking Places (Alcoholic Beverages) |
3 |
| Drywall and Insulation Contractors |
5 |
| Electric Power Distribution |
1 |
| Electrical Contractors |
18 |
| Electronic Auctions |
1 |
| Elementary and Secondary Schools |
2 |
| Employment Placement Agencies |
2 |
| Engineering Services |
20 |
| Exam Preparation and Tutoring |
1 |
| Exterminating and Pest Control Services |
3 |
| Facilities Support Services |
1 |
| Family Clothing Stores |
17 |
| Family Planning Centers |
1 |
| Fine Arts Schools |
4 |
| Finish Carpentry Contractors |
11 |
| Fish and Seafood Markets |
1 |
| Fitness and Recreational Sports Centers |
11 |
| Floor Covering Stores |
7 |
| Flooring Contractors |
1 |
| Florists |
7 |
| Food (Health) Supplement Stores |
7 |
| Food Service Contractors |
11 |
| Footwear and Leather Goods Repair |
1 |
| Footwear Merchant Wholesalers |
1 |
| Framing Contractors |
4 |
| Freight Transportation Arrangement |
2 |
| Fruit and Vegetable Markets |
2 |
| Full-Service Restaurants |
52 |
| Funeral Homes and Funeral Services |
2 |
| Furniture Merchant Wholesalers |
2 |
| Furniture Stores |
13 |
| General Automotive Repair |
13 |
| General Freight Trucking, Local |
6 |
| General Medical and Surgical Hospitals |
1 |
| General Warehousing and Storage |
3 |
| Gift, Novelty, and Souvenir Stores |
12 |
| Glass and Glazing Contractors |
1 |
| Graphic Design Services |
4 |
| Hardware Manufacturing |
1 |
| Hazardous Waste Collection |
1 |
| Heating Oil Dealers |
4 |
| Historical Sites |
1 |
| Hobby, Toy, and Game Stores |
6 |
| Home Centers |
1 |
| Home Furnishing Merchant Wholesalers |
3 |
| Home Health Care Services |
3 |
| Household Appliance Stores |
1 |
| Industrial Building Construction |
1 |
| Institutional Furniture Manufacturing |
1 |
| Insurance Agencies and Brokerages |
26 |
| Interior Design Services |
3 |
| Internet Publishing and Broadcasting |
1 |
| Internet Service Providers |
1 |
| Investigation Services |
3 |
| Investment Advice |
8 |
| Janitorial Services |
15 |
| Jewelry (except Costume) Manufacturing |
2 |
| Jewelry Stores |
22 |
| Kidney Dialysis Centers |
1 |
| Landscaping Services |
40 |
| Lessors of Other Real Estate Property |
1 |
| Libraries and Archives |
1 |
| Limited-Service Restaurants |
39 |
| Limousine Service |
3 |
| Local Messengers and Local Delivery |
1 |
| Locksmiths |
2 |
| Luggage and Leather Goods Stores |
1 |
| Machine Shops |
1 |
| Mail-Order Houses |
3 |
| Marketing Consulting Services |
5 |
| Masonry Contractors |
4 |
| Meat Markets |
3 |
| Men's Clothing Stores |
8 |
| Mobile Food Services |
1 |
| Mortgage and Nonmortgage Loan Brokers |
2 |
| Motion Picture and Video Production |
1 |
| Motor Vehicle Towing |
2 |
| Motorcycle Dealers |
1 |
| Museums |
2 |
| Musical Groups and Artists |
2 |
| Musical Instrument and Supplies Stores |
3 |
| Nail Salons |
10 |
| New Car Dealers |
13 |
| New Housing Operative Builders |
7 |
| Newspaper Publishers |
2 |
| Nonresidential Property Managers |
3 |
| Nursing Care Facilities |
3 |
| Office Administrative Services |
4 |
| Office Equipment Merchant Wholesalers |
2 |
| Office Supplies and Stationery Stores |
3 |
| Offices of Certified Public Accountants |
20 |
| Offices of Chiropractors |
15 |
| Offices of Dentists |
32 |
| Offices of Lawyers |
64 |
| Offices of Optometrists |
5 |
| Offices of Other Holding Companies |
3 |
| Offices of Podiatrists |
3 |
| Offices of Real Estate Appraisers |
3 |
| Optical Goods Stores |
7 |
| Outdoor Power Equipment Stores |
2 |
| Packaging and Labeling Services |
1 |
| Paint and Wallpaper Stores |
1 |
| Painting and Wall Covering Contractors |
7 |
| Passenger Car Leasing |
1 |
| Periodical Publishers |
2 |
| Pet and Pet Supplies Stores |
2 |
| Pet Care (except Veterinary) Services |
8 |
| Petroleum Bulk Stations and Terminals |
1 |
| Pharmacies and Drug Stores |
9 |
| Photography Studios, Portrait |
5 |
| Political Organizations |
2 |
| Portfolio Management |
4 |
| Private Mail Centers |
1 |
| Professional Employer Organizations |
1 |
| Professional Organizations |
2 |
| Quick Printing |
1 |
| Ready-Mix Concrete Manufacturing |
2 |
| Real Estate Credit |
14 |
| Real Estate Investment Trusts |
1 |
| Recreational Goods Rental |
1 |
| Residential Property Managers |
3 |
| Residential Remodelers |
27 |
| Retail Bakeries |
5 |
| Roofing Contractors |
1 |
| Savings Institutions |
12 |
| School and Employee Bus Transportation |
1 |
| Securities Brokerage |
10 |
| Security Guards and Patrol Services |
1 |
| Septic Tank and Related Services |
2 |
| Shoe Stores |
19 |
| Siding Contractors |
4 |
| Sign Manufacturing |
1 |
| Site Preparation Contractors |
5 |
| Snack and Nonalcoholic Beverage Bars |
22 |
| Software Publishers |
1 |
| Solid Waste Collection |
2 |
| Sporting Goods Stores |
5 |
| Sports and Recreation Instruction |
3 |
| Tax Preparation Services |
3 |
| Taxi Service |
5 |
| Telecommunications Resellers |
1 |
| Telemarketing Bureaus |
2 |
| Temporary Help Services |
3 |
| Temporary Shelters |
1 |
| Tire Dealers |
6 |
| Title Abstract and Settlement Offices |
13 |
| Tobacco Stores |
2 |
| Tradebinding and Related Work |
1 |
| Travel Agencies |
4 |
| Used Car Dealers |
2 |
| Used Household and Office Goods Moving |
1 |
| Used Merchandise Stores |
1 |
| Vending Machine Operators |
1 |
| Veterinary Services |
9 |
| Video Tape and Disc Rental |
3 |
| Vocational Rehabilitation Services |
1 |
| Warehouse Clubs and Supercenters |
1 |
| Web Search Portals |
1 |
| Wholesale Trade Agents and Brokers |
14 |
| Window Treatment Stores |
1 |
| Wired Telecommunications Carriers |
19 |
| Women's Clothing Stores |
27 |
Choosing a Company Name
A big decision when starting a company is choosing a company name. Believe it or not, choosing a good company name can be a big contributor to your business success.
Companies like Starbucks, Apple, Target, Microsoft and Intuit all have strong company names that are easy to remember and have become well-loved brands. Wouldn't it be nice if your new company name got on a similar track?
Numerous company naming issues are discussed in more detail in this article: Naming a Business.
On a final note, given that you are planning on starting a business in Freehold, it's imperative that you check now that no other New Jersey company is using the business name you want to use.
Promoting Your New Company
Whether your goal is to attract Freehold customers or you plan on selling elsewhere, you need a excellent marketing plan.
There are myriad resources on this site to help you with your marketing plan. Yellow Pages Advertising Advice discusses marketing strategy and tactical marketing in a way that should get you thinking about how to creatively promote your business. There are many more articles on marketing on our site. Visit our Small Business Marketing resource section to see them all.
How to Sell
Mastering the art of selling is essential if you want your new Freehold business to do well.
So what does it take to bring in more prospects and close more business? The good news is we can help you to make selling a big competitve advantage for your new firm.
Effective Sales Presentations offers some helpful tips on how to sell. It's one of several good articles on our site regarding Entrepreneurial Selling.
Improving Your Entrepreneurial Skillset
Successful business owners know that they don't know everything.
With your business being located in Freehold, New Jersey, you will want to take advantage of the learning programs at local New Jersey educational institutions. It's also worthwhile to see if there are any networking organizations for Freehold entrepreneurs.
Moving Forward
Most new Freehold businesses underestimate the number of challenges they will face.
If you choose the right business and love what you do, you will greatly increase your odds of success.
We are here to help Freehold businesses to be successful. We have a wealth of experience in business start-ups, financing, marketing, sales and more...and we've made all of our knowledge available to you.
More Entrepreneurial Resources for Starting a Business in Freehold, New Jersey
Here are more links that we believe will help you be successful in starting a business in Freehold.
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