Thinking about starting a business in Neptune, New Jersey? This step-by-step guide walks you through the major decisions you should consider before opening a new business in Neptune.
Is Becoming an Entrepreneur Right for You?
Before quitting your day job, assess your entrepreneurial instincts and capabilities.
Here are three things we recommend you do before you fully commit to starting a new business of your own.
- Speak with other entrepreneurs in Neptune. Get their take on what it's really like to be an entrepreneur.
- You should read The Entrepreneurial Personality. It's a good read for those who are thinking about becoming an entrepreneur.
- Reach out to a trusted acquaintance. That's the best way to get a truly objective assessment as to whether others think you have what it takes.
What Type of Business Should You Start?
An important decision is what kind of business you want to start. To stir your creative juices on what kind of business to start, take a look at Free Business Ideas.
For in-depth how-to guides on how to start specific businesses, browse our Good Businesses to Start section of our site. For example, you might be interested in our Starting a Dance Club guide or our Starting a Tatoo Parlor guide.
Always keep in mind that Neptune is the place where you are starting a business. Some businesses will do better in Neptune than others. Only by spending some time analyzing Neptune demographics can you decide if there will be strong demand for your business idea.
Neptune, New Jersey Demographic Information
Neptune has an active business community that includes small businesses,
mid-sized businesses and large businesses.
To give you a better feel for Neptune demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Neptune.
As a new Neptune entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Neptune for each business category. By looking at this chart, you can get
a general sense for how much competition there is in the business niche that
you are pursuing.
| Business Type |
# of Businesses |
| Adhesive Manufacturing |
1 |
| Amusement Arcades |
1 |
| Apprenticeship Training |
1 |
| Architectural Services |
2 |
| Automotive Exhaust System Repair |
1 |
| Automotive Parts and Accessories Stores |
6 |
| Automotive Transmission Repair |
1 |
| Barber Shops |
1 |
| Beauty Salons |
8 |
| Beer, Wine, and Liquor Stores |
10 |
| Boat Dealers |
2 |
| Bowling Centers |
1 |
| Building Inspection Services |
1 |
| Business Associations |
1 |
| Car Washes |
3 |
| Carpet and Upholstery Cleaning Services |
1 |
| Caterers |
4 |
| Cemeteries and Crematories |
2 |
| Child Day Care Services |
9 |
| Civic and Social Organizations |
3 |
| Claims Adjusting |
2 |
| Coin-Operated Laundries and Drycleaners |
2 |
| Commercial Lithographic Printing |
1 |
| Commercial Screen Printing |
1 |
| Community Food Services |
1 |
| Computer and Software Stores |
1 |
| Computer Systems Design Services |
7 |
| Computer Training |
1 |
| Consumer Lending |
1 |
| Continuing Care Retirement Communities |
1 |
| Convenience Stores |
9 |
| Couriers |
1 |
| Credit Unions |
1 |
| Custom Computer Programming Services |
2 |
| Dental Laboratories |
1 |
| Diagnostic Imaging Centers |
2 |
| Diet and Weight Reducing Centers |
1 |
| Digital Printing |
1 |
| Direct Life Insurance Carriers |
3 |
| Discount Department Stores |
1 |
| Display Advertising |
2 |
| Document Preparation Services |
1 |
| Drinking Places (Alcoholic Beverages) |
4 |
| Drywall and Insulation Contractors |
2 |
| Educational Support Services |
1 |
| Electrical Contractors |
7 |
| Elementary and Secondary Schools |
2 |
| Engineering Services |
7 |
| Environmental Consulting Services |
2 |
| Exam Preparation and Tutoring |
1 |
| Exterminating and Pest Control Services |
3 |
| Family Clothing Stores |
1 |
| Fine Arts Schools |
1 |
| Finish Carpentry Contractors |
4 |
| Fish and Seafood Markets |
1 |
| Fish and Seafood Merchant Wholesalers |
2 |
| Fitness and Recreational Sports Centers |
1 |
| Floor Covering Stores |
3 |
| Flooring Contractors |
3 |
| Florists |
2 |
| Food (Health) Supplement Stores |
2 |
| Food Service Contractors |
6 |
| Footwear Merchant Wholesalers |
1 |
| Framing Contractors |
1 |
| Freight Transportation Arrangement |
2 |
| Frozen Specialty Food Manufacturing |
1 |
| Full-Service Restaurants |
22 |
| Funeral Homes and Funeral Services |
3 |
| Furniture Stores |
2 |
| General Automotive Repair |
16 |
| General Freight Trucking, Local |
3 |
| General Medical and Surgical Hospitals |
1 |
| General Rental Centers |
1 |
| General Warehousing and Storage |
3 |
| Gift, Novelty, and Souvenir Stores |
2 |
| Glass and Glazing Contractors |
3 |
| Golf Courses and Country Clubs |
1 |
| Grantmaking Foundations |
1 |
| Graphic Design Services |
1 |
| Hardware Merchant Wholesalers |
1 |
| Heating Oil Dealers |
2 |
| Home Centers |
1 |
| Home Furnishing Merchant Wholesalers |
2 |
| Home Health Care Services |
3 |
| Homes for the Elderly |
3 |
| Household Appliance Stores |
3 |
| Ice Manufacturing |
1 |
| Industrial Building Construction |
1 |
| Insurance Agencies and Brokerages |
15 |
| Investigation Services |
1 |
| Investment Advice |
4 |
| Iron Foundries |
1 |
| Janitorial Services |
6 |
| Kidney Dialysis Centers |
2 |
| Land Subdivision |
1 |
| Landscape Architectural Services |
1 |
| Landscaping Services |
17 |
| Limited-Service Restaurants |
30 |
| Limousine Service |
2 |
| Linen Supply |
1 |
| Local Messengers and Local Delivery |
2 |
| Machine Shops |
1 |
| Mail-Order Houses |
1 |
| Marinas |
3 |
| Masonry Contractors |
4 |
| Materials Recovery Facilities |
1 |
| Meat Processed from Carcasses |
1 |
| Medicinal and Botanical Manufacturing |
1 |
| Motion Picture and Video Production |
1 |
| Motor Vehicle Towing |
3 |
| Nail Salons |
3 |
| New Car Dealers |
2 |
| New Housing Operative Builders |
3 |
| Newspaper Publishers |
1 |
| Nonresidential Property Managers |
4 |
| Nursing Care Facilities |
5 |
| Office Administrative Services |
1 |
| Office Supplies and Stationery Stores |
1 |
| Offices of Certified Public Accountants |
8 |
| Offices of Chiropractors |
2 |
| Offices of Dentists |
8 |
| Offices of Lawyers |
13 |
| Offices of Optometrists |
2 |
| Offices of Other Holding Companies |
1 |
| Offices of Podiatrists |
3 |
| Offices of Real Estate Appraisers |
1 |
| Outdoor Power Equipment Stores |
3 |
| Painting and Wall Covering Contractors |
9 |
| Parking Lots and Garages |
1 |
| Payroll Services |
1 |
| Pet and Pet Supplies Stores |
1 |
| Pet Care (except Veterinary) Services |
1 |
| Pharmacies and Drug Stores |
7 |
| Photography Studios, Portrait |
1 |
| Portfolio Management |
1 |
| Prepress Services |
1 |
| Professional Organizations |
1 |
| Quick Printing |
1 |
| Radio Stations |
2 |
| Real Estate Credit |
2 |
| Recreational Goods Rental |
1 |
| Residential Property Managers |
1 |
| Residential Remodelers |
19 |
| Retail Bakeries |
1 |
| Roofing Contractors |
5 |
| Savings Institutions |
1 |
| School and Employee Bus Transportation |
2 |
| Securities Brokerage |
1 |
| Shoe Stores |
1 |
| Siding Contractors |
5 |
| Sign Manufacturing |
1 |
| Site Preparation Contractors |
5 |
| Snack and Nonalcoholic Beverage Bars |
4 |
| Software Publishers |
1 |
| Sporting Goods Stores |
4 |
| Tax Preparation Services |
4 |
| Taxi Service |
3 |
| Telecommunications Resellers |
1 |
| Temporary Help Services |
2 |
| Testing Laboratories |
1 |
| Tile and Terrazzo Contractors |
3 |
| Title Abstract and Settlement Offices |
1 |
| Used Car Dealers |
5 |
| Used Household and Office Goods Moving |
3 |
| Vending Machine Operators |
1 |
| Veterinary Services |
7 |
| Video Tape and Disc Rental |
2 |
| Vocational Rehabilitation Services |
1 |
| Wholesale Trade Agents and Brokers |
5 |
| Wired Telecommunications Carriers |
5 |
| Women's Clothing Stores |
2 |
What About Franchising Opportunities?
As you drive around Neptune, you'll notice that many local entrepreneurs have gone the franchising route. Is there a franchise opportunity out there that makes sense for you?
Our advice is to investigate buying a franchise. We have many articles on franchises, such as How Franchises Work. Gain a solid understanding of franchising by scanning all of our Articles on Franchising.
To learn about specific franchise opportunities, check out our Franchise Directory.
Representative franchise opportunities include Subway Franchises and Starbucks Franchises. Alternatively, you can browse franchise categories, such as Accounting Franchises and Moving Franchises.
Note on Neptune Franchise Opportunities: You will need to contact franchisors directly to see if their franchises are available in Neptune.
Have You Considered Buying an Existing Neptune Business?
We've created a useful website page for those who want to Buy a Business in New Jersey. Follow that link and you can review several good businesses for sale in Neptune.
For anybody who wants to buy a business, we recommend reading this useful article: Hold Harmless Agreements When Buying Businesses.
Choosing a Company Name
A big decision when starting a company is choosing a company name. Believe it or not, choosing a good company name can be a big contributor to your business success.
Even if the name doesn't do it by itself, many naming experts believe there should be a story behind the name that ties into your company mission.
For other considerations regarding naming a company, we recommend this article: Naming a Company.
On a final note, given that you are starting a business in Neptune, it's very important that you make sure no other New Jersey company is using the business name you want to use.
Company Formation in Neptune, New Jersey
It's very important that you choose the right legal structure for your new entity. The main advantage of forming your new business as a legal entity is that it separates your business liabilities from your personal liabilities.
The entity you form can be a traditional C-corporation, a Limited Liability Company (LLC), or an S-corporation.
Incorporating is a very popular way to form a business. A key decision is whether to form and S-Corp or a C-Corp, and you also must decide in which state you will incorporate. Just because you are starting a business in New Jersey, you don't necessarily have to incorporate in New Jersey. In fact, you are allowed to incorporate in any state you would like to. However, if you do incorporate in another state, you'll have to register as a foreign corporation in your home state.
There's a lot to know about forming a company. To learn the fundamentals of company formation, browse articles on our site, such as Where to Incorporate. You should also consider getting professional assistance from your business lawyer. Finally, if you are starting a business in Neptune, New Jersey, our information on Incorporating in New Jersey may be a useful resource if you decide to incorporate in New Jersey.
Make Sure You Have a Business Plan
A business plan is critical to the health of your new business. In effect, a business plan describes what you plan to do with the business and how you plan to do it. Failure to write a business plan is a recipe for disaster.
If you want more information on writing business plans, we recommend reading Business Plan Contests. You can also get face-to-face free consulting available from your local SCORE chapter in New Jersey.
Raising Capital for Your Company
Getting your Neptune business the capital it needs to succeed is a difficult chore. If you don't have a rich uncle to fund you, you'll need to be creative in how you approach your fundraising efforts.
To learn about raising money, we recommend you read the fundraising articles on our site, such as Investor Turnoffs.
For Neptune entrepreneurs who want to raise money for a new venture, check out our List of New Jersey Angel Investors and our List of New Jersey Venture Capital Firms.
Promoting Your New Company
To rise above the crowd in Neptune and build your business, you need a solid marketing plan.
You can learn quite a bit about marketing on our site. Sponsoring Local Events is a good read to get your marketing juices flowing. There are many more articles on marketing on our site. Visit our Small Business Marketing resource section to see them all.
The Art of Selling
Being able to sell is fundamental to your business success. Whether you are focused on selling local customers in Neptune or are selling to customers throughout New Jersey, the United States or even the world, you have to be able to sell.
Good selling involves demonstrating that your wares meet your customer's needs. Let us help you refine your selling techniques through our many useful sales advice tips.
Closing Sales Techniques offers some helpful tips on how to sell. It's one of several good articles on our site regarding Entrepreneurial Selling.
Learning More About Entrepreneurship
Good entrepreneurs know that what they know now may not be enough to ensure their future success.
As an entrepreneur who lives in Neptune, New Jersey, you will want to take advantage of the learning programs at local New Jersey educational institutions. It's also worthwhile to see if there are any Neptune networking organizations.
Moving Forward
You have a dream -- starting a business in Neptune. To achieve your dream, you have to persevere, even when the odds are against you.
Owning your own business will be a daunting task, but you can do it.
Our goal here is to promote the vitality and growth of small businesses in Neptune and throughout the United States . We have a wealth of experience in business start-ups, financing, marketing, sales and more...and we've made all of our knowledge available to you.
More Entrepreneurial Resources for Starting a Business in Neptune, New Jersey
Here are more links that we believe will help you be successful in starting a business in Neptune.
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