Market research is critical to marketing success. Get to know your market, understand people's buying behaviors, and base your product or marketing plan on that knowledge.
For startups and small businesses, conducting market research should be a priority prior to launching a new product or service.
Conducting market research early and often can save you grief further down the road. Here we explain the steps involved in marketing research.
The most common research instrument is the questionnaire. Keep these tips in mind when designing your market research questionnaire.
What are the latest news industry statistics? Here are some stats on news consumption that may surprise you.
Conducting market research is very important to any entrepreneur or small business owner. In order to improve your business, you need to know how to conduct market research.
In search of cell phone industry statistics? We've collected recent statistics on cell phone usage and other cell phone stats into one handy location.
Identifying marketing problems is an important step in any marketing research or marketing strategy project.
When conducing a market research project, make sure you understand the project objective, its budget and your timeline to get the work done.
Market research methods might sound like an intimidating topic, but it's simpler than you might expect. We explain the basics of marketing research, including pros and cons of the different methods you can use.
Market research projects depend on collecting accurate and relevant data that can assist in solving the business problems or marketing problems that are being addressed.
As you progress through a market research initiative, analyzing market data is arguably the most important step in the process.
Presenting marketing research is a rewarding experience for market research project leaders, as long as it's presented using these five best practices.
Market research is a powerful resource for your company's sales and marketing campaigns. Since flying blind isn't an option, you need to know to conduct accurate market research on your targeted customer base.
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