Business Advertising

Advertising is a great way for SMBs to attract new customers. In this series of articles, we offer useful advertising advice for business owners. (19 articles)

You can waste a lot of money on advertising if your ad copy is bad. We teach how to write effective ad copy that builds strong brand awareness and achieves your desired call to action. (15 articles)

Media planning involves deciding where to advertise. At the highest level, you decide what kind of advertising to buy (e.g. print, TV, radio, online). The advertising media plan then transitions to picking specific media outlets and doing the media buying for individual ad buys. (6 articles)

Billboard advertising is one of the most effective advertising techniques. Think about it. When you commute, do you look at billboard ads? We take a look at numerous topics related to billboard advertisement, including how much billboard ads costs and how to create an effective billboard ad. (5 articles)

A bus bench ad doesn't cost much but it makes a strong impression on commuters. If you need to attract new customers, it's a good idea to experiment with bus bench advertising. (7 articles)

Elevator advertising is on the rise. Get up to speed on how to buy advertising in elevators, allowing you to reach a captive, high-value audience. (7 articles)

Facebook ads allow you to precisely target your marketing demographic. Given the amount of time people spend on Facebook, advertising on Facebook has become a must-have marketing expenditure for many companies. (7 articles)

Thinking about advertising in magazines? We walk you through how to buy magazine ads, how to design a good magazine ad, and what it costs to buy magazine advertising. (6 articles)

Moving ads can move customers to action. Smart marketers know how to tap into the power of ads on buses, cars, trucks and other vehicles. Learn their secrets and get started with mobile advertising for your company. (5 articles)

Despite what you might hear about the demise of newspapers, newspaper advertising remains a very powerful way to reach consumers. We explain how to advertise in newspapers, what newspaper advertising costs, and how to create a newspaper ad that gets the job done. (5 articles)

Advertising online is common these days, but we've got some great tips and advice on how to take your online advertising up a notch. Whether you are just getting started with web advertising or are a seasoned pro, this practical advice on online marketing and advertising can give you an edge on the competition. (8 articles)

Phone book advertising costs little compared to television advertising prices, radio advertising pricing, and other advertising costs. It's a proven driver of sales. So what are you waiting for? Learn how to buy a Yellow Pages ad and make the most of your company's investments in advertising in phone books. (6 articles)

Buy radio spots and watch your ad dollars turn into new customers and growing revenues. We cover everything from the basics of radio advertising to radio ad pricing to advanced techniques for advertising on the radio. (7 articles)

Whether you want to know how much it costs to buy a Superbowl TV ad or want to get started with television advertising on a local cable station, we've got the TV advertising tips you need to get started. (4 articles)

Advertising on mobile devices is the next big thing. Momentum for mobile device advertising is accelerating. Are you ready to advertise on mobile devices? Learn how to get started with mobile ads on consumer cell phones, smartphones, portable computers and other wireless devices. (7 articles)