Successful Product Launch Planning
Thanks to the dynamics of modern day business the launch of new products and services is an all too common but vital phenomena. Doing this correctly requires the use of a product launch plan or indeed a concept of the same. What are the various stages that must be followed and what do these entail?
When to Launch Your Product
Mega companies can afford to delay product launches and release endless streams of beta editions. They have deep pockets and can take the punch until they perfect the product. Ideally, a start-up too would wish to perfect its product until they are assured that it can sweep the market off its feet. But there is an implicit cost associated with delay: missed market opportunity.