Product Launches

Launching a new product? This article discusses some of the difficulties of implementing a new product, as well as how to make it a more successful process.

Launching a new product? Take the time to get the product launch right. You only get one shot at glory. Don't waste it.

Thanks to the dynamics of modern day business the launch of new products and services is an all too common but vital phenomena. Doing this correctly requires the use of a product launch plan or indeed a concept of the same. What are the various stages that must be followed and what do these entail?

Mega companies can afford to delay product launches and release endless streams of beta editions. They have deep pockets and can take the punch until they perfect the product. Ideally, a start-up too would wish to perfect its product until they are assured that it can sweep the market off its feet. But there is an implicit cost associated with delay: missed market opportunity.

You've got a killer idea for a new product. But to take product to market you need a plan - starting with our step-by-step strategy for moving your product from an idea to a marketplace reality.

Guerrilla marketing tactics offer a nontraditional venue for launching products on a shoestring budget. But it takes more than an off-the-wall promotional concept to pull off an effective guerrilla marketing campaign.