ROI

Return on investment (ROI) is a valuable business decision-making tool. But before you can calculate ROI, you need to understand basic ROI methodology.

The principle behind return on investment (ROI) analysis is straightforward. But calculating ROI can be trickier than it sounds, especially if you aren't used to incorporating quantified metrics into your decision-making processes.

An ROI calculation is an effective decision-making tool for business owners. But where should you apply ROI analysis in your business and which decisions absolutely require the application of ROI methodology? The answer might surprise you.