Do Not Use Word of Mouth Marketing In These Scenarios
Word of mouth advertising is always a good thing for a small business, right? No way! Sometimes word of mouth promotion is simply not an option. Here are some cases where you'd be better to spend your marketing efforts on something other than word of mouth campaigns.
Advertising is one of the most expensive marketing functions for a business. No matter how good a product or service is, without advertising it is not as effective as a lesser quality product that has a strong advertising campaign. More businesses today however are starting to leverage consumer referral as a means of expanding their market coverage. This article will explain this new phenomenon and give some points on why this is working.