Event Marketing

Advantages of Hiring a Marquee for Corporate Events

Written by Jay Shapiro for Gaebler Ventures

Big on space, exclusive and often more economical, the marquee as a venue for corporate events is ideal. Think outside the box; in fact think outside the hotel or the corporate building.

Corporate hospitality is big business because it can take up big space.

The requirements, as you are more than likely aware if you are in business, can be extensive. If you are entertaining people on a large scale then space, or finding a venue big enough is often the major problem you'll face.

A marquee can give you the space you need to host your corporate event without limiting you. Of course this doesn't mean you can't situate your event at a hotel or resort. Many of the corporate hotels are amenable to allowing marquees to be erected on their grounds. One of the advantages of this is that your visitors gain access to the hotel's facilities like washrooms, bars and lounge areas.

There's also a light and airy informality to the marquee as a venue. And that can be a welcome relief in the business world when so much of what goes on in the board room can seem stuffy and restricted.

Hosting a corporate hospitality event in a marquee can give you the chance to show prospective clients and business associates the generous and more relaxed face of your business or corporation. Taking work outside of the office building can cast it all in a very different light indeed. That's not to say it isn't effective as a marketing approach. In fact a softening of an image can help in spade loads. A bit like seeing a teacher off duty when you're a kid - they suddenly become more human outside the classroom!

When you're hosting your corporate event in a marquee you want to make sure your brand or company image is well represented. In most marquees you will be able to hang corporate banners or logo imagery, etc, on the wall panels.

To really add your firm's colors and mark to the occasion make arrangements for any table decorations to tie in with your logo or even a given product. Keep the corporate ID or the brand image in focus and apply it to every detail - floral arrangements, tableware, etc.

For the corporate event the marquee is like a blank canvass, you can imprint your firm's identity onto it. That's not always the case when you host inside a building that already has a strong décor that might conflict with the image you want to put across.

You needn't be restricted on terms of season either, a winter event can prove just as popular as a summer one and the marquee is of course, built to withstand these climatic diversities.

If you intend to host several events, look into semi-permanent structures. Hiring one of these for a few weeks might be the ideal solution if you plan more than one event.

And don't hold on to the idea of a marquee as being a flimsy pagoda like structure - many of them these days, especially the semi-permanent variety, really are built to exacting standards and adhere to health and safety guidelines with regard to ventilation and fire doors.

Jay Shapiro is a freelance writer based in the UK. Jay has a particular interest in the emotive aspects of the entrepreneur's character. "Alongside the nuts and bolts of business, the character of the person is often the ingredient responsible for success."

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