Business cards are often the least respected aspect of an overall marketing plan.
The fact remains, however, that your business card is probably the first impression you'll make on a new business prospects. Long after you've met someone at a networking event were out in public your business card is the only thing that can speak for you in your absence. Making sure this business card properly represents your business is actually much more important that many people take into consideration.
One of the first things to think about when designing your business card is what information will go on the card. Certainly the requisites like your name, your phone number, and your e-mail address you need to be included but those aren't the only things needed especially when considering that your business card will be acting as a mini billboard for your business. While you certainly want to have the name of your company on your business card also want to have some information pertaining to what your business does. I can't tell you the number of times I received a business card with the business name on it and contact info but no information at all and what that business does or is. A business card such as this often becomes worthless unless I know that person particularly well. Therefore, putting the slogan or a snippet about the business underneath the name of the business is crucial.
Next on our list of important items to look for when designing a business card are errors. Again, I have received countless business cards with glaring errors that make you wonder how much that person really cares about their business. Typos are certainly the most common but occasionally you'll see words that are completely left out or someone having put an e-mail address that is no longer a valid working one for them. Again, your business card represents you and your business. If you can't take the time to create an error-free business card that contains up to date information, then what are others going to think about how you transact business? Take the time to proofread and proof read again. If your contact information changes simply order new business cards. It's not acceptable to let someone know that the information on your card is not correct. I would rather not hand that card over and give someone incorrect information.
Finally let's take a look at the overall look of your business cards. Many people today assume that printing business cards on your home or office printer is acceptable; it rarely is. Most people can spot the difference between professionally created business cards and that kind you get on sheets of perforated paper at your local office supply store. This sends the message that either you can't afford professional business cards or you simply don't care enough to get them made. In either scenario, your business cards may do you more harm than good. Because you can get as many as 5000 high quality business cards for around $100, it makes no sense to skimp in this area considering the little savings you will achieve.
So, the next time you are thinking about business cards, take the info above into consideration. Your business cards will be representing you and your business…take the time to make sure they do the job effectively.