Business plan market analysis covers a description of your target markets and why they will buy from you. This business plan section also should include a thorough competitive analysis, including a discussion on market share.
- Industry Analysis Mistakes - Conducting an industry analysis is an essential part of writing a business plan. We discuss some common industry analysis mistakes you'll want to avoid making.
- Dismissing the Competition - When review a business plan, investors prefer that you acknowledge that you have competition and explain how you can beat them. Dismiss the competition too quickly, and investors may just as quickly dismiss your business plan from serious consideration.
- How to Write the Market Analysis Section of a Business Plan - It is from the market analysis chapter of your business plan that the reader will be able to gauge your knowledge and understanding of your target market. What are you supposed to know as you go about writing this chapter?
- Business Plan PEST Analysis - PEST analysis is that technique which is used to draw a clear picture of what the external macro-environment that a proposed business or actual business will operate in looks like. What is involved in using this analysis technique for business plan development?