Small Business Websites

Characteristics of an Affiliate Marketer

Written by Charles Mburugu for Gaebler Ventures

Though some people try to make affiliate marketing sound so easy, there are several characteristics you should have to succeed in the business. What distinguishing characteristics should you possess as an affiliate marketer?

Many people nowadays are getting into one of the most popular businesses -- the affiliate marketing business.

This business has no bosses, deadlines to be met, or piles of work that should be completed by the end of the day. To succeed, all you need are the necessary tools. There are several elements that are key to your success in the business of affiliate marketing.

Desire to learn

The first quality you should have is the desire to learn, combined with the willingness to be instructed. Passing through unfamiliar territory is difficult, especially if you don't have the right knowledge. This is a combination of factors such as a strong work ethic and the right frame of mind. When getting started, you will need to keep your ears and eyes open, learning from the experiences of others as you go.

Invest effort and time

The second quality you should have is the willingness and ability to invest effort and time towards the growth of your business, even if the results are not immediate. Even though weeks pass without any progress being made, you should continue investing time and effort in the business.


Determination is the third quality you must possess. If you want to succeed in the business of affiliate marketing, you should have determination to push yourself forward. Being able to push yourself to higher levels will determine the kind of future you will have.

Self discipline

Self discipline is the fourth quality. If you train yourself to work each day with all your heart and soul, you will get closer to attaining your goals and seeing your dreams come true.


Optimism is another vital quality you must possess. Bad attitudes should not discourage an affiliate marketer from following their dreams of making their lives better, as well as the lives of those around them. You should always have a good attitude towards the business. Realize that you are the captain of your ship and the ultimate destiny is dependent on you.

If you use the above tips well, you will achieve more than you ever imagined in the world of affiliate marketing. These skills will be crucial to your success, since affiliate marketing is a cutting edge career.

Charles Mburugu writes for us from his home in Nairobi. He has a graduate degree in Business Management from Kenya Institute of Management. He is interested in writing about branding, CSR and intellectual property.

Share this article

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary


Conversation Board

We greatly appreciate any advice you can provide on this topic. Please contribute your insights on this topic so others can benefit.

Leave a Reply

Questions, Comments, Tips, and Advice

Email will not be posted or shared
Code Image - Please contact webmaster if you have problems seeing this image code

Problem Viewing Image? Load New Code